Zhejiang's Textile And Garment Industry Is Leaps And Bounds.

Zhejiang's textile and garment industry is leaps and bounds. What strategies have they taken? Here world Clothing and shoes The weave of the net introduces the textile industry of Zhejiang from "quantity economy" to "brand economy".

From the statistical data of the textile industry in May, we can see that the textile industry in our province is basically stable. Compared with the same period last year, production and sales rebounded slightly, and the efficiency rebounded rapidly. In the first five months, the province's textile industry realized a profit of 17 billion 32 million yuan, an increase of 8.62% over the same period last year.

From the point of view of industry, the profit of chemical fiber manufacturing industry has increased rapidly, an increase of 41.87% compared with the same period last year, and the textile industry increased by 8.40% compared with the same period last year. At present, China's macro-economic development environment has entered the new normal situation of the "three phase" superimposed on the growth shift stage, the structural adjustment pains period and the early stimulus policy digestion period.

Zhejiang is an important textile production and export base and distribution center in China. After years of development, the industrial production system with relatively complete categories, complete industrial system and fairly large scale and certain level has been formed. In 2013, the output value of textile industry has exceeded trillion yuan.

However, the scale of production continues to expand, but also faces the problem of slower growth, low level of textile cluster and low added value of products. Zhejiang textile industry also needs to continue to take effective measures to strengthen innovation driven, to build a fashion featured town as a carrier, to develop the fashion industry as the starting point, leading the healthy development of the textile and garment industry.

We will comprehensively organize and implement the "Zhejiang fashion industry development plan", and vigorously promote the construction of industrial platforms such as fashion city, special fashion industry base, fashion industrial park, and key fashion brand enterprises, and develop fashion industries mainly based on textile, clothing and clothing. In the development of garment industry, we should import cultural connotation and disseminate national spirit and national culture through the important carrier of clothing and clothing. Guide and support the integration of garment industry and cultural industry and fashion industry. Efforts should be made to fashion fashion trends, designer competitions and fashion brand exhibitions.

The author believes that to promote innovation driven and enhance core competitiveness, we should give full play to the role of the provincial industrial transformation and upgrading of special funds to allocate 42 yuan, and further increase the impact on Zhejiang. Spin The cultivation of industrial clusters and backbone enterprises. In view of the complex and changeable market situation of domestic cotton, we should guide enterprises to focus on developing alternative products of cotton, hemp and wool, and promote technological innovation. In addition, by increasing the market scale of high performance fibers such as carbon fiber, aramid, high strength and high modulus polyethylene and polyphenylene sulfide, the proportion of industrial textiles market share will be increased. Promote industrial organization innovation and form a higher agglomeration effect. We should promote innovation in manufacturing mode and achieve intensive development and sustainable development.

Taking effective measures to encourage enterprises to deploy transnational resources is also one of the ways to effectively upgrade industries. With the help of multinational resources allocation, the supply chain of "China + supporting countries" will be built to effectively crack down on the rising cost of production factors such as raw materials, labor and environmental protection.

Strengthen the three party interaction between enterprises, associations and governments, and guide textile enterprises to form joint forces under the background of the national great strategy. Among them, some enterprises in our province allocate transnational resources to the same industry. For example, Cole group of Zhejiang has made full use of the advantages of American cotton materials and the advantages of land and energy cost to invest in the spinning project in South Carolina. Shenzhou group has invested in countries with lower labor costs, such as Kampuchea and Vietnam, effectively evaded the risk of high cotton prices in China and made full use of the zero tariff policy of the China ASEAN Free Trade Area to return products to the mainland and get a better return.

In brand building, enterprises are encouraged to internationalize their own brands, such as the internationalization and extension of their own brands. We encourage our famous enterprises to buy existing brands and their market channels through overseas mergers and acquisitions. Design Resources, and so on, opened the way of brand internationalization.

For example, Wan Shi Li group successfully acquired MARCROZIER, a French silk enterprise with a history of more than 120 years in 2013, and invited the original Hermes silk holding group CEO to join in the brand operation of Wan Shi Li group.

We should upgrade the textile industry from "made in Zhejiang" to "create in Zhejiang", so as to transform from OEM manufacturing and export to independent brand production, and to jointly sell at home and abroad, so as to realize the upgrading of "quantity economy" to "brand economy". These leaps and bounds will surely push Zhejiang's textile and garment industry up to a new level.