When Will The Impact Of Big International Brands Disappear?

The road to pformation is not overnight. Courage is important, but strategy is the way.

The O2O road of the United States of America actually started, and its next development is another heavy thunderstorm or heavy rain, or is it a success?

In recent days, Metersbonwe has enlarged its recruitment and issued a non-public offering of the 1 billion 87 million shares of the company. It is expected to increase by 9 billion to boost O2O.

"Intelligent manufacturing" industry supply chain +O2O all channel platform + the Internet big data cloud platform center, at first glance, this US state investment promotion action has a kind of ambition that does not reach the goal.

And the reality relative to the ideal will always be as good as ever, and the road of the Internet pformation of the United States is bound to be quite unpeaceful.

Smith Barney's experience shop began to launch a few years ago. "One city, one culture, one shop, one story", so the concept of shops that contains friendship and connotation should attract local consumers in the normal direction of the plot.

Perhaps, at the beginning of the formulation and implementation of this plan, the creative people are still complacent with their gifted minds.

The reality is that whether Chengdu, Hangzhou or the upgraded Chongqing experience shop are very few visitors, the expectations are quite different from the real ones.

As we all know, on the way to explore the O2O mode, the United States has more or less learned from the experience of international fast fashion brands such as ZARA and UNIQLO.

And why we should learn from it, in addition to the initiative of the United States, more passive.

These well-known brands have mature and practical experience in their product positioning, business models and so on, and these are all lacking by the United States.

Although there is no pressure, no power, and the negative effects of pressure exist objectively, the United States can not deny the fact that international brands lose some market space due to their domestic market.

If the United States only blindly picked up its teeth behind others, it would never be able to withstand this powerful shock wave.

Of course, at the same time, we should also see that the United States is not losing its future when it starts on the O2O road. At least, in the great environment of the Internet + good development and its early experience of exploration and accumulation, we hope to survive.

And how to make the hope of spark become a prairie fire, I believe at least from three aspects.

The United States has invested heavily in building "intelligent manufacturing" industry.

+

The whole channel platform + the Internet big data cloud platform center, to a certain extent, is a good start.

From product supply to logistics support, from APP operation to online and offline payment, how to fully play its own advantages while fully integrating resources on line and offline is a major prerequisite for O2O's successful development.

The perfect platform needs to be connected vertically and horizontally. Therefore, under the current situation that the first tier city market is almost saturated, it is imperative to get through the sales channel of the two or three line cities.

Although the effect of brand experience shop has not achieved the expected effect, its significance can not be denied. Therefore, it is very important to infiltrate into small and medium-sized cities in the premise of ensuring the smooth flow of large cities.

The final payment for the product is

To this end, we should first target the target population.

At present, young users occupy a large number of seats in the Internet. From this, we can see that to achieve the successful pformation of O2O, young people will become the center of gravity.

Therefore, it is an important way to improve the user experience by targeting the introduction of high-quality private brands and building a bridge between APP and clothing.

In addition, in the face of the existing experience shop, under the premise of ensuring the basic standard, how to really provide users with a perfect one-stop consumption from the perspective of users will be the key to seize the user.