What Is The Fashion For Women'S Fashion Show?

It is often said that women wear clothes for men. Does that dress look for women?

There are so many beautiful women models on men's wear that they can't help wondering. What are the reasons behind this?

This season,

The number of female models has reached a record high. What are the reasons behind this?

London, England -- from Saint Laurent, Burberry to Givenchy to Gucci -- there are more and more female models in the biggest men's wear show this season.

At the same time, whether the male and female models have become the new rules of the fashion industry? If this is true, why?

The reason is that it can attract women's editors who originally had no intention of attending men's wear week to get more exposure on the media and social networks.

On the other hand, the reason is that brands introduce women's clothing to men's wear week T (most of them come from the sales schedule and early spring or early autumn series of men's week crash).

In addition, male and female models can also convey the same brand information more strongly.

Here, BoF talks with the leading editor, buyer and fashion director in the industry.

Andrea Panconesi, founder and chief executive officer of Luisa Via Roma

"I would like to talk about hot topics and gender issues, but in practice, this is just a pure marketing tool.

The first thing businessmen and manufacturers need to do is sell their products, and the sooner they sell, the better they sell.

The display of women's clothing at the men's wear conference can help the brand predict the production and sales of women's clothing in July, without waiting for the real release in September.

Justin O 'Shea, Mytheresa.com buyer director

"Obviously, the reason is that the brand takes this opportunity to present the women's holiday or early autumn series on the stage, emphasizing the importance and wonderful design of these series to consumers.

For most brands, women's wear is always the backbone of business. It's smart to expand the women's wear conference to four in two times a year.

This has many advantages for retailers, which can bring great media coverage and social media discussion, and further attract luxury consumers, especially those of VIP customers.

Apart from business operation, I believe that designers also take this opportunity to enhance brand characteristics.

Men are becoming more and more feminine and women are becoming more masculine. The trend of neutralization also enables designers to express their concise and powerful information.

In the same show, men and women in a row in a similar style before taking the stage, this is reinforced.

Designers do not need to consider the gender differences in clothing, which wastes time and does not help to set a real "development direction" for the brand.

Modern consumers want to be part of "big things", and they want to stay in a broader picture of development or a movement of change.

Alexander Fury, The Independent fashion editor

"I am pretty sure that designers want us to think that there are more complicated reasons behind this decision, such as gender politics.

But in my opinion, it should be like this. (Fashion commentators are constantly diving into the hidden facts in the investigation): in fact, most fashion designers, CEO and stylists find that men's clothes are a bit boring, so they add women's clothing for mixed display.

This is also a money saving and joyful way to display the brand early spring, early autumn or other series, which is not usually presented on the T stage.

The example of Riccardo Tisci proved nothing better than that. He also exhibited a series of advanced women's clothing in the last two quarters of the Givenchy men's wear conference.

There are no more than 12 sets of models for each series, no longer using static display.

But in men's wear, they become part of a larger blueprint.

Is that a good thing? It depends on the designer and the clothes.

For example, Burberry, whose early spring dress series is slightly sad, tempered and overdesigned, has the same advantage with the springy spring and summer men's wear on the same stage.

But I don't know who told Craig Green to show some men's clothing on the female model. It's a mistake.

I think women customers naturally know that these clothes are too big for them.

I think if the buyers like men's wear, they will be happy to buy some trumpet costumes, just like they used to buy the Dior Homme clothes of Hedi Slimane (Hedi never invited a female model to go to the overpass).

But on the other hand, Prada's male and female models are perfect.

But on the whole, I think this is a kind of interference.

Our media are still looking at men's wear.

Men's clothes are usually worn by men. "

Josh Peskowitz, Bloomingdales department store men's fashion director

"I think this is a great compliment for the development of a good men's wear market.

The men's show itself must get enough attention before it is worth showing on the same stage.

Early spring or early autumn series.

It will obviously save a lot of money than a series of women's shows on a long distance to a distant place.

I like to see a direct connection between men and women in the same brand, and even women wear men's clothing directly.

In this regard, Armani is an excellent case. "

Caroline Issa, chief executive officer and fashion director of Tank magazine

"From time to time, the men's wear is just the same as the sales schedule for women's early spring or early autumn, so compared with the general men's magazines or buyers, it can have a chance to cover a wider audience.

If you are a brand and are spending a lot of money trying to make the fashion show an important public relations platform, why not maximize the platform and create as much content as possible so that as many people can see it? Givenchy, the gleaming advanced manufacturing models, which are on the Kendall Jenner and Naomi Campbell supermodels, have attracted a lot of attention and forwarding on Instagram and its similar social networking platforms. Miuccia Prada also used the last week's men's show to show the Prada holiday series.

This also enables brands to establish links in their own men's and women's clothing series. Men's and women's clothing has always been separately designed in the past.

As today's fashion moves faster and faster, designers need to seize every opportunity to establish consistency between men's and women's clothing from the very beginning, rather than each of them for several quarters.

Ken Downing, Neiman Marcus department senior vice president and fashion director

"Many luxury brand creative directors need to supervise men's wear and accessories at the same time, and social media is becoming more and more important in brand building. Designers are looking for a way to tell a complete brand story with a fashion show.

The boundaries between creative information and men's clothing design are becoming more and more blurred. Designers expect to use male and female models in the same way to exaggerate the tension between the sexes, and then shape the next season in their dreams.

I will give applause to designers who pass their information through the show of male and female models, because they create a stimulating and charming way of presentation, and also show the same.

A variety of feelings and attitudes.

Men and women are not tired of working together. Is fashion fashion week like this?