Penetration Of Technology Elements Into The Fifteenth Session Of The Shenzhen Stock Exchange

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Xiaobian network to introduce the mobile Internet era of fashion and technology innovation 3D fitting mirror can be "spaced" fitting.

The fifteenth China (Shenzhen) international brand clothing and apparel fair, which lasted for 3 days, came to a close.

This trade fair highlights the integration of fashion and technology in the mobile Internet age.

In the exhibition hall of the exhibition center, the reporters saw the fashion products that were combined with the technology elements to scan the 3D dressing mirror, the fashion trend Experience Hall and so on.

3D human body scanner can customize garments.

The dream clothes factory, located in the 1 building, has been almost full of new releases in recent days.

Among them, a 3D fitting mirror and 3D body scanner have attracted many fashion people's attention.

According to the relevant person in charge of the dream garment factory, the company takes the role of garment equipment to participate in the exhibition. Its exhibitors are all high-tech products of clothing related industries, which fits the theme of "technology leading fashion" in this trade fair.

These high-tech products will make innovations in all aspects of clothing design, production and sales with the current hot 3D technology.

Under the guidance of the above responsible persons, the reporter experienced a 3D fitting mirror, and experienced the fun of "dressing away" from the audience.

According to the person in charge of the scene, the fitting mirror uses the popular body feeling technology. Besides the fun of "spaced" fitting, the fitting mirror technology can also be applied to online shopping service.

According to Miss Jiang, who is responsible for the dream factory, the difference between online display and physical objects is the color difference and poor quality.

To solve the problem, Taobao, Jingdong, UNIQLO and others have launched the function of virtual fitting rooms, but the final effect is not satisfactory, and the promotion and use are limited.

The director of the dream garment factory has developed the app test version of the 3DE4 mobile terminal fitting and shopping mall.

The new hyper real human model is based on human height, weight, three-dimensional, leg length, hairstyle and so on. It's like copying a consumer into the screen to try on clothes, helping consumers solve the problems that can not be tried before buying online clothes, but the value of online shopping experience rises.

In addition to the 3D fitting mirror, the dream garment factory also displayed a 3D human body scanner at the trade fair.

It is reported that the scanner can acquire 3D depth data and color texture data in 3 seconds from four different angles, and automatically stitching holes in 3D data.

Such a "clone" that records the rich expression of consumers and has "thickness" appears in the computer.

Consumers can freely pfer their 3D model data at the PC end and mobile terminal to solve the problems of online trial experience. They can also connect these data with the garment production enterprises, easily realize remote private customization and experience the happiness of custom clothing.

"Dream garment factory has been insisting on independent technological innovation, and at the same time, it has deployed a large number of talents in the garment industry to tap the needs of industry customers."

Miss Jiang said that the location of the dream garment factory is to strive for O2O landing in the "Internet + clothing" field, to subvert the traditional clothing industry and to lead the fashion of science and technology.

Big data can predict trends

300 square meters of fashion trend museum experience full of personality, full of mystery.

Hundreds of trend books and interactive games with surprises have left fresh fashion designers away.

Yesterday, reporters in the 1 hall of the butterfly news network exhibition area, see the booth crowd flow.

It is reported that the use of big data can predict the fashion trend of the next season, and even meticulously color, profile and fabric, which has attracted the interest of many exhibitors.

According to Jiang Jun, director of marketing of butterfly communication network, at present, more and more international brands are moving towards the big data era.

For example, the traditional luxury brand PRADA does not have barcode in the flagship store of New York, but it has a RFID code on each dress. The RFID code has much more information storage than barcode.

As a science and technology enterprise in Shenzhen, the platform was launched in 2005. In recent years, it has also made full use of big data technology, and has now developed into an Internet integrated service provider of the larger fashion industry in China.

This trend shows that the whole fashion solution is fully displayed.

At present, the company has a team composed of designers, buyers, photographers, fashion consultants, professional technicians and so on.

Jiang Jun revealed that by working with other global agencies, they can get data on the retail market.

These data are processed professionally to form a database.

Recently, the platform's retail big data function was officially launched.

Scott, director of design, said that the platform is open to members of high-end enterprises, and which color dress is best to be sold this spring. Which style of dress is the most popular among consumers, and can be found in the database.

In addition to providing an analysis of fashion trends for enterprises and designers, the platform also integrates resources such as fabric manufacturers and garment processing plants.

"The design proposal put forward by the designer can be directly linked to the enterprise if it is pmitted by the platform, so that the dream of the designer can be realized."

Jiang Jun introduced that the company is building the ecological chain of the fashion industry chain. In the future, consumers can customize personal clothing on the website.

Integration of cross-border resources into a bright spot

The integration of cross-border resources has become a highlight of the Shenzhen Trade Fair this year.

At the closing ceremony yesterday, the responsible person of the organizing committee told reporters that in the fashion industry, the fashion life hall that converged various formats is a powerful attempt to cross the border exploration of clothing industry. When fine clothes meet elements such as music, painting and home, it adds new vitality to the integration and innovation of the traditional clothing industry, and at the same time, it adds a new experience to the consumption of physical stores under the customer line.

It is reported that in the fourteenth Shenzhen trade fair, the collection of clothing, glasses, furniture, hotel supplies Longgang.

Life hall was born in the world, and was affirmed by the industry, and the concept of fashion living hall was effectively pmitted in the industry.

This year, the Shenzhen Organizing Committee for Trade Fair further explores the possibilities in cross-border fields, creating the concept of "fashion life Pavilion", so that fashion can return to the essence of life.

Emoi, advocating intelligent life, redefines the daily necessities in home, office, travel, clothing and other fields through innovative design, conveying simple, comfortable and pleasant lifestyles, and interpreting the fine life art with fashion design.

During the current trade fair, the fashion group also tried to cross the border.

In Museum No. 2, the art gallery of shadow avant garde has a theme art exhibition of "great commonness - originality". It also works hand in hand with Wang Qingzhen, with the new blend of art and fashion, showing Wang Qingzhen's series of works of "originality and new exploration" and the inspiration fashion of fashion group, so that the two forms of art can resonate across the border, and the sense of art is very good.

"It should be said that the integration of different fields, especially the in-depth exploration of cultural connotation by clothing brands, makes some booths more experimental."

For example, "Shenzhen elegance preface" broke the pure clothing display, pplanted the traditional water culture into the booth, and presented a display space for people to taste tea, cut clothes and enjoy interest through the integration of clothing, history, culture and life.

The responsible person of the Organizing Committee of the fair said that

It is pforming from a sales oriented business mode to an exhibition structure with the core of fashion creativity and cultural guidance.

In the future, the Shenzhen Fashion Fair will have breakthroughs in the way of exhibition and venue to promote the exhibition as a leader in a new lifestyle, consumer experience and fashion attitude.

It seems that the combination of the latest technology and technology innovation in fashion products will be the new trend of the whole fashion industry in the future.