In July, Swiss Watches Were Very Uneasy To Play "Price Cuts".

Patek Philippe's recent reversal in its pricing strategy may be to recover profits.

"Unlike the clock brands that produce millions of pieces each year, Patek Philippe's annual output is limited, basically stable at 20 thousand -3 million. Its profit growth comes from the rise in prices, not the expansion of sales."

Insiders say that the previous price reduction strategy may not have much impact on the "watch King" who is "alone in the world" on the rivers and lakes because it has few competitors, so it is better to raise prices and win profits instead of reducing prices without effect.

For more brands, the situation is quite different.

According to a Rui table agent, Rolex has not seen any price increase or price reduction in the past three years. In fact, it is always concerned about the actions of peers and the reaction of customers. The latest extension policy is probably the competition chip with OMEGA of the same level brand. Its long warranty period is just like that of OMEGA for another year. "OMEGA sales in China are better than Rolex's."

In addition to Patek Philippe and Rolex, there are also some Rui brand brands that have unusual movements this year.

For example, the brand of the watch brand of Li Feng, which has been cut down for two times in a row this year, has since been announced to cut its public price in February, followed by a reduction in the public price in May, a decrease of about 5%.

In addition, Vacheron Constantin, which has always had a very high profile, lowered its price last year. This year, it also followed the trend of luxury price reduction again to reduce its price.

Including high-end watches.

"Price reduction" is one of its key words this year.

In the Swiss giant, the most concentrated price is the brand of Li Feng Group. Since April 15th, Cartire has lowered the Hongkong public price; since April 16th, the IWC universal watch has lowered the Hongkong public price, and since May 1st, count, Jaeger Le Coulter and Vacheron Constantin have lowered the Hongkong public price.

But it seems that since the implementation of the price reduction strategy,

The boost is not obvious.

According to the relevant person in charge of Hendry watch Hangzhou Tower, after the implementation of the price adjustment policy this year, the sales of IWC watch show a growth of 20-30% compared with the same period last year. Jaeger Le Coulter also has a slight increase, while the sales performance of other brands is basically unchanged from that of last year.

Another giant of Swiss watches

The group has no price cuts.

According to industry analysis, perhaps because of its low-end brand more, sales pressure is relatively small.

And some of its agents in China have started finding their own way because of the large inventory pressure.

At the end of last month, a watch sale was held at a department store in downtown Hangzhou. The watches of the brands such as Longines, Hamilton, radar and Tissot were sold at a price of 4-7.

The clocks and enthusiasts who have been to the scene said that most of the watches were old at least three years ago.

Insiders say that "clear inventory" by sale or discount is the common practice of Swiss watch agents in the past two years.