The Only NOVO Department Store In Wuhan Quietly Changed Its Policy Layout.

It is reported that NOVO department store Wuhan International Plaza Shop has been evacuated last week, the location has not yet entered the new brand.

Billion power network understands that NOVO store Wuhan International Plaza store opened in September 2011, mainly engaged in high-end fashion brands in Europe, America and Japan. The target group is mainly young people.

In the early days of its opening, NOVO department store became one of the most popular shops in Wuhan International Plaza.

According to public information, NOVO department store is affiliated to Hongkong TOPPY International Group, and its main business is the fashion apparel, buyer's system and self-management.

For shutting down the cause, the analysis of relevant personages said that in recent years, some of the earliest tide cards entering NOVO store Wuhan International Plaza store have been withdrawn and replaced by some unknown brands.

Since then, although NOVO has taken up the gold position, the popularity has declined sharply, and in the face of the impact of the electricity supplier on traditional department stores, the revenue is getting worse and worse.

It is understood that, since the 2013, NOVO department store has opened a shop tide.

In November 2013, the NOVO store in China World Trade Center, Chongqing, was declared closed. In September 2014, the store of NOVO department store in Guangzhou's good Plaza was withdrawn. In 12 month, NOVO department store closed the Chengdu Tianfu store, which has been running for less than a year.

However, it is not only a closed shop.

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Billion power network learned that from January 2014 to March 2015, the whole department stores launched a switch shop craze.

The most popular department store brands are Baisheng department store and Marsha general store, and each is 5. Next, the number of Ito shops is 4.

And Wangfujing department store, Zhong Du department store, NOVO department store, Bao Lai Department store, Shang Tai Department store and other department store brands appeared in the two or three tier cities.

In addition, Beijing, Hangzhou,

Tianjin and other cities also have a lot of shops.

In addition, according to the statistics of China Unicom, as of December 31, 2014, China's main retail enterprises (department stores and supermarkets) closed 201 stores, an increase of 474.29% over the previous year, the highest in the past years.

Among them, 2014

There are 141 stores and 60 domestic retail outlets.

While online Shimonoseki shop, the department stores are actively layout online business, NOVO department store is not idle.

First of all, with its offline brands to enter the excellent shopping mall, Novo concept China in the purchase network.

At the beginning of this year, we launched the NOVO department's e-commerce strategy and launched the NOVO global purchase.

In addition, NOVO department stores in South Korea, Seoul as the center, search for this popular brand of Korean pop, including cosmetics, clothing, etc., one after another landing Tmall flagship store and NOVO micro mall.

Moreover, NOVO department store also finished "play" 020, chose NOVO department store popular stores, and opened the experience shop under the global direct mail line.

For the Wuhan Customs shop, although NOVO department stores did not make any relevant response, but according to Tang Yuhuan, President of NOVO department store in 2013, in an interview with the media, he said that in 2014, commercial real estate would be more difficult. NOVO will take a comprehensive strategy of shrinking, and adjust some of the loss shops, and no longer open new stores.