The Reasons Behind The Frequent International High Quality Black List Customers

Luxury is called luxury. The main reason is that it has different quality and cultural background with daily necessities.

Rare, unique and rare attributes that belong to luxury goods make them a necessity for high-end luxury consumption.

However, the frequent exposure of quality problems has brought the previously sophisticated products to the altar and become a new topic that has been criticized and criticized.

In March of this year, Guangzhou industrial and commercial bureau announced the sampling inspection of luggage and leather goods. 41 batch of unqualified bags and leather goods were exposed, among which Gucci, Prada and other brands were among them.

At the same time, Guangzhou, micro-blog, Dior and BOSS were all listed on the blackboard in the results of the clothing quality checks released in the circulation area in the same time.

Li Guangdou, an enterprise brand consultant and brand strategy expert, said that when the brand is strong enough, it will be considered that negative exposure can not shake its market position.

Wang Jingceng of Beijing bought a Prada Bauletto handbag.

"Because the volume of the bag is a little big, it doesn't carry back two times a year."

But when she took it out again a few days ago, she found that the inner liner of the package had a large area of peeling.

Wang Jing was very angry. For the first time, he wanted to find a complaint on the "3. 15" consumer hotline.

She first searched the Internet for "Prada", but I didn't expect it to be "Prada", "Prada zipper", "Prada quality" and so on.

Among them, there is a consumer response: "I bought a Prada0838 cross pattern lacquer shell bag from Italy. I just received the goods yesterday and found that there was a skin drop and a split on the shoulder strap. There was a skin lifting on the nameplate hanging belt of the package."

Netizen Lily Qim bought a Prada leather bag in Frankfurt, Germany last May 30th. After a month, she cleaned the leather bag with leather brightening agent. The unexpected thing was that the bag of bright yellow sheep's skin had been wiped away in large scale.

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Fading and zippers are also the hardest hit areas for consumers to reflect the quality of Prada.

The editor of a fashion magazine broke the news that she bought a suitcase at Prada store in Milan, Italy. After half a month, the zipper was broken and could not be used on the way to business. She could only look around for the adhesive tape and tie it up, so that she could go home.

Even fashion bloggers ridicule, "if you buy a Prada package for a year, the zipper is not bad, Logo is not dropped, no line is not fading, quality bar is good, basically can confirm that you buy is

"

20 years ago, Prada, a luxury brand in Italy, attracted a large number of followers with its minimalist Black Nylon Backpack. But now it has fallen by the price of quality doors.

Focus on

Purseblog, a website for fans, has published an article on the forum. The headline includes "Prada handbag: it is made in China, but it is priced in Italy" and "goodbye Prada!". They believe that the quality of the brand is not as good as before, and can be replaced by other fashionable brand handbags.

The impact of consumer sentiment is obvious.

According to the first quarter earnings report issued by Prada, as of April, the net income of Prada fell to 58 million 700 thousand euros in the first 3 months from 105 million 300 thousand in the same period last year, lower than the 85 million 200 thousand euros expected by analysts.

On a constant exchange rate basis, turnover fell by 5.4%.