The Bird In The Private Sector Will Enter Another Stage Of Pition.

Publicly available data show that the US market now has a customized share of about $375 billion, and the custom market share of the Chinese market is about $100 billion.

Is it possible for men's clothing to be customized in the future to replace the brand clothing and become the mainstream of market consumption?

With the increasing pursuit of fashion and personalization of clothing, the men's clothing industry with serious homogenization and small changes in style has undergone profound changes.

The bird of welcome has another city in private custom.

The veteran men's clothing company recently announced that it will contribute 20 million to a fashion customization technology company.

The news bird said that the investment is to look at the online customization mode and its Internet marketing mode.

This company is the Wuxi Jim brothers fashion Customization Technology Co., Ltd. (hereinafter referred to as the "Jim brothers"). After the completion of the capital increase, the Phoenix bird venture group holds a 35% stake in the Jim brothers network.

It is understood that Jim brothers is a Sino German joint venture engaged in Internet apparel customization, founded in 2010.

Jim brothers owns two brands of JimBrothers and Net6543, which are positioned in the middle and high-end and middle and low end business dress custom-made, and more than 20 shops in the whole country.

"They mainly do.

At present, the official website has been built in the field of distribution.

, WeChat micro shop, micro-blog and other comprehensive online dissemination and customization service platform.

The company told reporters that the company's photo volume technology has now been able to achieve the consumer through the mobile phone to submit the front and side two photos of the whole body to get the three-dimensional size of the human body, basically solve the problem of how to quantify the volume of online customized process.

Difficult problem.

The company said in its official website that a 100% degree custom made shirt can be completed within 30 minutes. The factory location in Wuxi can be done in a suitable way. It can arrive in Beijing within 48 hours and arrive in Urumqi within 72 hours.

The wedding birds especially value the "Internet gene" of Jim brothers.

After shareholding, the company will take advantage of the latter's Internet customized operation mode and technology to get its online volume business data, thus launching precise marketing for garment customization.

Reporters noted that high-end customization has become the direction of breakout in the depth adjustment of garment enterprises. Besides the wedding birds, the well-known men's clothing enterprises such as Shanshan, YOUNGOR and Yang Shichuang are aiming at customizing business.

Hinur announced that its advanced customization business was fully rolled out and officially entered the China menswear high definition market.

Chen Yujian, chairman of the Council, said that the Internet plus plan will also be actively promoted in the future to integrate high-end customization with O2O and intelligent manufacturing.

It is worth noting that with the further development, the men's clothing industry has gradually split up in the development of customized business: one is the main high-end high-end customization business, the business price is higher, basically more than 8000 yuan; one is the use of information technology, Internet of things and big data and other high-tech means to build an intelligent customization system, relying on the industrial pipeline to achieve multi style, small batch customization, the price is relatively low.

Taking the former Qingdao red collar as an example, its customized Western-style clothes can achieve a minimum of 1000 yuan.

Chen Yujian pointed out that the success of mass customization depends on the accumulation of information, product capability, volume design team and so on.