Inventory Of Clothing Stores To Win The Magic Weapon

If you exclude part of the purchase from the low-end wholesale market,

For the "characteristic" shop, the "small shop" has been the endorsement of personality and avant-garde.

Many shops are increasingly displaying their personalities and winning in the sea of "boundless" shops.

On the contrary, the brand produces all kinds of clothes that do not necessarily best reflect the designer's personality, but it must be most suitable for the consumption needs of most people in the market.

Such design is inevitable.

In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.

This is the survival space of a small shop.

Unlike shopping malls and franchised stores, there is no suspense about the marked price. Shops are mostly negotiable. The price of uncertainty will certainly bring psychological stimulation. Although the process of price cutting will also make people headache, the subtle feeling of ups and downs and ups and downs is also stimulating.

One of the secrets of breaking down the pressure is to rush into the store and fight with the shop owner for several rounds.

There is no doubt that the trend of shop smells is always faster than that of shopping malls. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from small shops.

This is the key to store survival.

It's called "

"Rather than" cheap ", it is because the price of a small shop is no longer a synonym for cheap. The average price of many stores is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.

But compared with the shopping malls and exclusive stores, the same price of clothing "gold content" is often a lot higher.

Generally, there are a lot of rents, advertisements, management and costs. This is exactly what the stores store for us.

Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.

Do not deny the attraction of personality stores, or cute, or spicy, or aesthetical environment, although there is no name store shop, but a lot of a pleasant personal color, you can see the owner's ingenuity.

Moreover, compared with shopping in large shopping malls, customers prefer to sit in a small private space with a little sense of mystery and master's feelings.

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The purchase is mainly reflected in the following aspects.

(1) differences in aesthetic standards.

Different buyers have different vision and aesthetic standards. Sometimes too high goals can lead to pressure.

(2) you can't see facts when you purchase.

Some manufacturers will take advantage of their strong position to implement "inventory pfer" to dealers. If some brand clothing businesses do not know the situation, they will eventually fail to sell the final goods.

(3) purchase is not in line with public taste.

The quality of products in the clothing industry is uneven. Some foreign trade tail goods are not as good as quality products in terms of quality and materials, but because of their low price, they are very popular with customers who do not know the situation in the market. This creates a serious backlog of genuine products which are not in line with the public taste.

(4) the market cannot be accurately located before purchase.

Because of the different regions, the level of economic development in different parts of the country is different, and the temperature varies widely. Therefore, the consumption habits of consumers are quite different, and the demand for prices and styles is also different. This causes the products to sell well in a city, but in another city, there may be a situation of immobile sales.

(5) save the picture.

The distance from the manufacturer is also one of the reasons for pressing goods.

Some businessmen who are far away from the factory will choose to enter more goods in order to save money, and fashion products will be updated very quickly. Fashionable styles will often change. Therefore, these businesses may be able to squeeze more goods.

(6) the style of goods is against their store style.

Some subjective factors will also lead to pressure.

For example, because the style of buying clothes and the style and location of their stores are inconsistent, making their shops like grocery stores can not arouse customers' interest, resulting in a backlog of goods.