Luxury Brands Compete To Choose Chinese Stars As Spokesmen.

Luxury brands also need a kind of "ritual sense" of consumption, low-key line can not work.

Li Yuchun has become the first Asian spokesperson in the history of Givenchy in recent days. He also saw the popularity and exposure of the Chinese super idol, which undoubtedly enhanced the effectiveness of Givenchy's propaganda. Nowadays, more and more brands are looking for Chinese spokesmen to save the market. More and more big brands have been embedded in domestic TV series. The low-key luxury brand low-key line has not been able to work, which requires a high-profile sense of ritual.

Whether in the form of the Internet or the Internet, there is no distinction between fashion and entertainment. A large number of Chinese media spare no effort to report and discuss this matter. The sharp eyed blogger pointed out that in the photo of Xun Zhou's love affair, the jacket and handbag she wore were from the Chanel 2014 advanced hand-made workshop series, which was taken in Paris, the hometown of Chanel brand.

If there is no Xun Zhou, if it is not to announce the cusp of love, in addition to planting domestic dramas, the selection of Chinese super star stars as spokesmen is also a luxury brand's customary marketing strategy. It is not difficult to see that in recent years, the four fashion week has seen more and more frequent Chinese stars. This also reflects the luxury brand to a large extent. Chinese stars Attach importance to.

For the most influential example, since 2011, Xun Zhou became the image ambassador of Chanel (Chanel). 2013 in the first half of the year, Xun Zhou almost wore Chanel to follow the world of Carle Lagerfeld (Karl Lagerfeld). Until the announcement of love in May last year, many fashion websites in China updated this press release: "Chanel Chanel high jewelry: with Xun Zhou in love season". Over the next few days, this love story has become a hot topic on micro-blog. The number of participants has reached millions, and the situation in WeChat circle is almost the same.

It's hard to imagine. Chanel This show in the Middle East of Dubai has been such a high and wonderful exposure in China. In the end, the spokesperson chose Chanel for his wedding ring. Zhou is the best spokesman.

In such a huge market like China, brand recognition is hard to shape. Inviting stars as spokesmen is a good way to enhance brand awareness. To a large extent, the image of a star is shaping a brand The image of the Chinese market is very important, and with the strong financial support of these high-end luxury brands, celebrities' personal popularity has also improved, so this is a way to make the best of both worlds.