COACH And Genesis Luxury Enter India Market

It has been said that a few years ago, the big brands everywhere in China were like Japan, which was developing rapidly in the last century. And the future of India will be like China at this time? But in any case, Asia has become the focus of major brands.

Recently, the India market has become the focus of attention. The US brand Coach will cooperate with India Genesis Luxury to open stores and enter India's fashion retail market. Previously, Coach did not set up a store in India.

At present, neither Coach nor Genesis has given an official response, and the specific cooperation between the two sides is still in a state of secrecy. But according to people familiar with the matter, Genesis is already purchasing products that can attract customers to store consumption.

Founded in Coach1941, it was originally a family business with only 6 employees, mainly selling handmade wallets and wallet. Today, branded products have been expanded to all kinds of accessories for men and women, mainly in handbags, and have sales outlets in 35 countries around the world. Brands have been selling products through official channels such as specialty stores, retail stores and authorized shopping malls.

however Coach The earlier sales increase actually resulted from its excessive sales and discount promotions in Leicester. When sales were too frequent, the consumer market began to show weakness. Not only did consumers in the US and Japan say that brand positioning is declining rather than buying, and sales growth in the Chinese market is slowing down.

Kearney management consulting firm released data earlier this year, India. retail market The scale will exceed US $925 billion and reach US $1 trillion and 300 billion in 2020. India is expected to become the fastest growing country in the world economy.

As early as Coach, the world's leading clothing brands also saw great India. Potential market In succession, they rushed to the beach. For example, Inditex SA, the world's largest clothing retailer in 2010, first introduced Zara through the India giant Tata Group of Companies group, and opened the first Zara store in India with far more revenue than the largest local clothing brand. Later, GAP and H&M also opened the first store in India, located in Select Citywalk, the most famous shopping mall in New Delhi.

Coincidentally, the same month this year, Japan's clothing and miscellaneous brands of Muji, its company's good products program announced on the 17 day of the month, Muji will officially enter the India market, and India retailers RelianceBrandsLimited joint venture. After the announcement, Muji company's share price even rose 6.75% on that day. It can be seen that the influence of India market should not be underestimated.

Local government policy support is also an important reason for brands to enter the India market one after another. At the beginning of this year, the new Moodie administration in India, in order to stimulate the retail industry, revised the foreign direct investment law, relaxed the control over the retail business of the brand joint venture, and reduced the entry threshold for foreign e-commerce business. In the future, the major retail brands will not only be arranged in big cities like New Delhi and Mumbai, but will also extend to smaller cities such as Su and other brands.