Enterprises Should Pay Attention To Cost, Competition And Profit.

Nowadays, many large enterprises spend money on selling products, although they also calculate the relationship between costs and profits, but how many of them can be rigorous? "The cost saving is to increase profits". Marketers are familiar with each other but stay at the stage of slogans.

If we can really tighten the cost of products in the light of product quality, how can the profits of enterprises not rise? Of course, the so-called "compression cost" is the exception. Law Sanctions.

In this industry, shoppers usually increase their price by about 50% for each item of clothing. If the price is 60 yuan per piece, then each friend will sell 90 yuan. Gross profit It is 30 yuan; if the purchase price is 50 yuan, then each piece of clothing can be sold for 75 yuan, gross profit is 25 yuan, and the profit of 5 yuan has been reduced, but this has become the advantage of a friend.

The first case: if someone else's clothing sells for 90 yuan, friends can sell 90 yuan, so gross profit can reach 40 yuan, and friends' profits are at the highest point.

The second situation is: if someone sees a friend selling a piece of goods for 75 yuan, he also takes it. Price Adjusted to 75 yuan, then the gross profit of friends is 25 yuan, while the gross profit of others is 15 yuan, and the profits of friends are still at the highest point.

The third situation is: if the clothing is sold smoothly, others insist on selling 90 yuan for cost problems, and friends sell for 75 yuan, then a friend's single transaction price is 15 yuan less than others. It seems that the profit point of friends is reduced, but because of the quality and style, the comparability is very strong, so the turnover of friends will surpass others. According to the 1 to 1.5 transaction value, the profit point of friends is still the highest. Under normal circumstances, when the price is low, other shopkeepers can not insist on the high price, so the clothing will be unsalable, so the clothes will be unsalable, so they can only be led by friends, and the sales will return to second situations.

In the fourth case, if this series of styles is unsalable, friends can clear the warehouse at a price of 55 yuan, while other shopkeepers are going to clear the warehouse at a price of 65 yuan, and the loss of their friends is still the lowest.

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With a focused eye on each other's eyes, this will give customers a certain shock. It will make the customers feel close to you. Some people feel that it is not polite to do so. Especially when a male salesperson is facing a female customer, I can only tell you that you think this is a big mistake. The reason for this is very simple. A person greets you warmly, and you find that his eyes are staring at you as if speaking. What kind of mental activity do you have?

First, I wonder how this person looks at me like this.

Two, there is a little tension and a little bit of fear. (this tense and fear will allow others to control your thinking in a few minutes), and create a sense of urgency. Urgency makes you nervous and confused. At this point, you may accept his arrangement.

Three, I feel excited and start to feel good about this person. The dull and scattered eyes will only bring you the opposite effect. I don't say much here, as long as you can find someone to test it.