Juicy Couture'S New Boss, A High-End Product Line, Is Making A Comeback.

Juicy Couture has more than 60 outlets in Asia and 200 of them sell Juicy Couture BlackLabel series.

In October 2013, Authentic Brands Group, a brand management company, invested $195 million from Fifth & PacificCos. (now KateSpade & Company). Buy The development of a stagnant American fashion brand Juicy Couture, once closed a large number of Direct stores in North America. However, Juicy Couture has not been depressed.

Judging from the latest autumn advertising blockbusters, Juicy Couture Efforts are being made to upgrade the high-end product line Juicy Couture BlackLabel, and relocate and enhance the brand image.

The "Couture Nouveau" advertising blockbuster is responsible for the famous international fashion photography circle Mert Alas & MarcusPiggott, and the fashion witch Carlyne Cerfde Dudzeele is responsible for the modeling design of model Taylor Hill and Romee Strijd. Advertisements include women's clothing, handbags, shoes, accessories, jewelry, watches and glasses. ABG (parent company AuthenticBrandsGroup's short name) officials declined to disclose the autumn budget.

Unlike in the past, this season's ads did not take location shots. The two models were photographed in front of the white background, highlighting the atmosphere and distinctive color combinations of the new series of modern rock.

　　 V Magazine The autumn magazine of Vogue Paris, Love Magazine and Porter Magazine is responsible for reporting this advertising blockbuster. In mid September, the brand will also launch the "Couture Confessions" initiative to expand social influence. This event will gather the "It" girls, stylists, editors, photographers and bloggers in the industry, so that consumers can see their colorful lifestyles.