The Clothing Business Circle Of Zhengzhou Railway Station Is Facing Opportunities And Challenges Of Pformation.

In recent years, Zhengzhou has become the four largest country in the country.

Zhengzhou has been playing an important supporting role as one of the three major cities in China.

In the business circle, several clothing professional markets such as silver, Jin Rong and WTO are also the business cards of Zhengzhou as a trading city.

After years of development, the radiating force of the railway station business district has been expanding and becoming stronger, and the market has been prosperous for a long time. With the advantages of clothing prices and styles, the "happy congestion" brought about by the booming business and bustling crowd has also been criticized, and the market needs to be upgraded urgently.

Transformation and upgrading is the established policy of the government. It is also the wish of the enterprises in the district and the need of business development.

In the new environment, the industry has been thinking and working hard to find the right position, to be unique, to become bigger and stronger, and to reinvigorate the business atmosphere of the railway station.

About future railway station

The trend of the industry is: "we will gradually increase the intensity of innovation, and the apparel industry chain and matching will be more perfect and meticulous, forming a pattern of coexistence of multiple sales based on traditional shop sales and highlights with e-commerce sales."

The pition to "exhibition trade" is the general trend.

When the economic development has entered the pition period, the clothing business circle of Zhengzhou Railway Station is also facing opportunities and challenges of pformation.

"Clothing business is mainly carried out, and slightly larger businesses do not need to go retail or small quantity wholesale."

Mr. Fang, who runs the clothing business at Greenland Hotel, said, "we just want to find a place where we can display and work at the railway station, but we can't find the right one."

Like Mr Fang's situation, Ms Xu has been in the clothing business for nearly 10 years at the railway station. She rented 30 square meters of office space in a nearby hotel: "the bigger the clothing business, the higher the level of contact with customers.

Originally, I rent a small shop on the silver base, and later the business became bigger, so I wanted to rent a high-grade office building nearby, so that the customers came to have a face too.

But the railway station has always been a mess, and there is no decent office building. We can only rent a room in the hotel. It's decent. "

The experience of Mr. Fang and Ms Xu is not a case. According to Mr. Zhang, who has been concerned about the train station for many years, the shopping arcade of the office building near the railway station is basically rented, such as the Ginza and the big family center of the world trade mall. Although the facilities are old and the grades are relatively low, they are still in short supply.

"Even the businessmen who make bags in the south, because they can not accept the congestion environment in the clothing market, have only rented the whole Guangdong Regency Hotel in nearby Guangdong Regency Hotel for product display and office."

Mr. Zhang introduced the way.

The quality office building of the railway station business area presents a serious shortage of demand. Behind the huge demand is huge business opportunities.

In fact, the clothing business circle of Zhengzhou Railway Station is undergoing great changes.

Whether the positive pformation of the old market such as silver, Jin Rong, WTO, or the entry of new projects such as the grand view China World Trade Center will provide a new image for the railway station clothing business circle.

Zhengzhou is upgrading from a single clothing wholesale distribution center to an integrated clothing market with creative design, clothing production and clothing wholesale. The industry has predicted that the super trade complex can be expected, and the Zhengzhou clothing market will enter the exhibition trade era in 3 years.

As the "Oscar" in the clothing industry, CHIC (

It has become the best platform for many domestic and foreign brand image display, brand publishing and interaction.

In recent years, with the steady position of "Central Plains trousers", Zhengzhou's local clothing brands such as leading show, Ya Li Da, and Sen Sen are rapidly expanding the national market. They are emerging at the International Clothing Fair such as CHIC. These garment enterprises that are heading for the whole country have changed the image of the low-end and backward people in the past, instead of the fashionable images that are full of design and creativity, facing the public.

On the twenty-second China International Clothing and Accessories Fair (CHIC2014), the Grand View International Trade Center in Central China (hereinafter referred to as the grand view China World Trade Center) has attracted much attention as the only professional clothing market invited to participate in the central region. It has appeared with the traditional wholesale clothing giants such as Beijing Dahongmen, Guangzhou white horse and Sichuan Kowloon.

"At present, the volume of commercial real estate is too large, the homogenization of competition is fierce, and the impact of the network electricity supplier has great impact on commercial real estate. No innovative ideas and products are likely to be washed away."

Gong Yanbing, general manager of Daguan China World Trade Center business, said that in the current environment of market development, we must continue to explore and develop in a diversified mode.

Use innovative thinking and innovative mode to do every product well.

Unlike any item in the railway station business area, the grand China World Trade Center project has the eyed diamond appearance. "One flower four leaf" building planning is organically integrated into four buildings through the circular corridor. It also has a unique "double first floor" design. Consumers can reach the T square on the third floor directly through the ladder on the road.

This innovative clothing business complex will also create new trade platform for operators, provide good e-commerce services, achieve organic interaction between online and offline, and promote the formation of Zhengzhou fashion industry cluster.

It is precisely because we have always adhered to such a business strategy, although China World Trade Center is a rising star, but in the railway station business circle has become more and more influential, has become the railway station business circle few consumers favored commercial projects.

It is reported that Jin Rong fashion city, which is close to grand China World Trade Center, will also be upgraded in recent years. Its ideas coincide with the Grand View of China World Trade Center. However, the more advanced and reasonable trading mode from the Grand View of China World Trade Center, namely the hardware support of pragmatism and tall, we can see that these two upgrading projects are a large-scale one stop cluster business center with financial, commercial, cultural, tourism, commercial and artistic centers. The diversified development of their formats will also promote the pformation of the medium and low-end commercial industries, such as small and medium-sized products retail, clothing wholesale, and so on.

All this shows that there are great changes in the clothing business circle of the railway station. In the near future, the old labels of simple "traditional batch and zero" will be completely separated here.

"Internet +" promotes terminal mode pformation

The development of the modern logistics industry seems to weaken the advantages of the railway station and business circle, but in fact, it has inserted the wings of the traditional clothing circulation elder brother again.

In addition, as the textile and garment industry has entered a new normal, the pformation of terminal mode, the catalysis of Internet + and the rising of personalized consumption trend have undoubtedly entered a new era.

The change of the clothing business circle of the railway station is in line with the wholesale market's relocation. The government has made great efforts to create the requirements for the display, retail and electronic trading market of the railway station business circle.

In the new business format, the "modern exhibition trade" is equivalent to the "model room" function, while e-commerce has the experience of "no shop sales" and the expansion of physical stores. After the combination of them, large warehouses and large logistics can be completely moved out, which will greatly weaken the trouble of the stream of people and logistics caused by spot batch, and help to cultivate more high-end business form.

In the eyes of experts, the super trade and Exhibition complex will make outstanding contributions to speeding up the upgrading and upgrading of garment industry, and promoting the healthy expansion of capital flow, information flow, logistics and people flow.

It will also play an immeasurable role in the benign reconstruction of the regional economy, the optimization and upgrading of the garment industrial structure and the rational allocation of clothing resources, which will greatly demonstrate the charm of the gold value of this business form in the course of operation.

China's market management practical expert, Peking University's "smart mall and digital trading research group" leader and chief expert Hu Baosteel believes that the "exhibition trade" function will be the development trend of the textile and garment professional market in the near future and some time in the future. It will replace the traditional wholesale and retail functions of the traditional market, and incorporate the peripheral functions of creativity, finance, services, design, trade and so on, and strengthen its new business mode and weaken its traditional wholesale mode.

To seize this trend, it will be the pformation direction of traditional commercial projects represented by Zhengzhou Railway Station clothing trade circle.