Some People Define It As "Playing A Group Of Innovative People".

Compared with foreign counterparts, the combination of capital and designers has not yet started, and the completion of a brand's industrial chain will have to rely on designers to fight alone.

2008 was the first year of Li Kun's creation, and Li Kun had done many domestic and foreign brands before he founded his own brand. Design Modeling planning has also been involved in the accumulation of funds and experience in the industry. In 2012, the ALICIA LEE brand was officially registered. As the founder and chief designer of art design, Li Kun focused his energy on his brand.

Speaking of his original intention of starting a business, Li Kun said, "personally, I think designers want to stick to their own style only in China to create their own brand. Actually, from the moment I plan to start a business, I know that I have to pay a lot, but actually it is always more difficult than it is supposed to be, but I do not want to just make a screw on the big machine."

　　 ALICIA LEE Targeting customers in China's new middle class, in addition to the long established retail repeat customers, the bulk of the customers are the focus of the brand's future work. In terms of channels, ALICIA LEE is mainly sold in high-end shops such as designer shops, shopping malls, etc. Li Kun Frankly speaking, it played a huge publicity role in the early stage of brand development, but she also hoped to reduce the consignment components in the future and carry out more in-depth cooperation.

"Two months ago, we first joined the Showroom and got on the order track, which surprised me. Recently, through the northern clothing Innovation Park, we have launched a fur series with the Nordic family fur SAGA FURS, which is still in the stage of clothing production. In collaboration with the designer support platform of the North dress Innovation Park, Li Kun has participated in the designers' gathering activities many times, which has increased the exposure to the media and the public, and has gained some resources supplement.

Li Kun said: "the Chinese designer brand is at the forefront of the outbreak, and the market, processing and supply industries are still at the initial stage. Especially when compared with foreign counterparts, the combination of capital and designers has not yet started. The completion of a brand's industrial chain will have to rely on designers to fight alone, but I believe that such a day will soon be over."