Seven Wolves Cross Border Cooperation To Upgrade And Jointly Launch Thunder Fighter Series Products With Tencent

In June 2015, The 42nd World Expo The two grand events of Milan Fashion Week were held in Milan at the same time. As the leading brand of Chinese men's wear, Septwolves not only appeared in the Chinese Enterprise Joint Pavilion of Milan World Expo, but also became the first Chinese brand invited to participate in the Milan Fashion Week show. On the world stage, it showed the fashion power from China.

During the World Expo, it coincided with the 25th anniversary of the establishment of the Seven Wolf brand. Seven Wolf also took this opportunity to launch the "Twenty fifth Anniversary of the Seven Wolf Brand Culture Week" activity. Since the establishment of the brand 25 years ago, Seven Wolves has always taken garment manufacturing as the starting point, constantly exploring the possibility of cooperation in various fields, and deeply rooted in the concept of diversified development. It always takes the promotion of the oriental national culture and the world fashion stage as its own responsibility, and strives to make the world feel the fashion power from China, thus creating the distinctive brand style of Seven Wolves. In the 25th Anniversary Brand Culture Week of Seven Wolves, Seven Wolves brought the latest cross-border attempt in front of the world, joined hands with Tencent for mutual entertainment, and conducted in-depth cooperation with its mobile game Thunder Fighter, which not only implanted the wolf element of Seven Wolves into the game, but also launched new cross-border products. High level officials from both sides attended the launch event, and Italian game experts were also invited to participate in the on-site match《 Thunder fighter 》The war started in the excitement. Dozens of game players dressed in Wolf T competed on the same stage, which was a scenery. There is no limit to cross-border, from theme to crowd. Under the leadership of the Seven Wolves, this activity brought China's most popular mobile game abroad, attracting the attention of many foreign game fans.

Cross border has now become an important brand gene of the seven wolves. In recent years Seven Wolf It has established strategic cooperation relationships with Huayi Brothers, China Film Directors Association, Fashion Group, Poly Auction, etc. The cross-border cooperation with Tencent, the Internet giant of China, is even more amazing. As a leading brand in the Chinese clothing industry with a 25 year history of growth, Septwolves' concept of teamwork, perseverance and courage in the "Wolf" culture is consistent with the positive energy and enterprising spirit that the game Thunder Fighter wants to convey. This has promoted the cooperation between the giants of the two industries. In the cooperative game, we can see the "Wolf Planet" module created by the wolf element. Outside the game, players can wear cross-border T-shirts printed with the wolf element to feel the pleasure of the game anytime and anywhere. {page_break}

Speaking of this cooperation, Colin, the designer of the "Wolf Culture" series of Seven Wolves, believes that the design of the Thunder Fighter game itself uses a lot of geometric shapes and linear elements, and has a subtle understanding with the "Triangle Wolf Logo" just released by Seven Wolves. Yan Jun, the vice general manager of Septwolves, believes that more young people will learn about the brand of Septwolves through the crossover with Tencent Games. This is not only the release of a new concept product, but also a communication between Septwolves and young consumers. At the scene of the cooperation release, the guests from both directions showed a number of cross-border cooperation T-shirts. In the future, this product will be stationed in the official mall of Seven Wolves and 100 offline stores of Seven Wolves, and will be commercially promoted by linking the internal resources of Tencent Games, the official WeChat official account of Tencent Games, the official website resources of Tencent Games, game gift packs, forums and post bars.

This cooperation between Seven Wolves and Tencent Games also represents the marketing strategy of Seven Wolves in the future. With the involvement of the Internet, people's lifestyle has become more diversified and personalized. Seven Wolves will try to contact young consumer groups with new communication methods and provide personalized services and products for different communities. Not only in the field of games, but also in sports, entertainment, intelligent technology, and customized life, the seven wolves will have more innovative actions.