Red Star Is Going To Cater To The Market.

Hongxing Mei Kai Long is now dominated by commercial real estate. The 2 projects on landing are only 1-1.5 years, and other projects are in the development stage.

In June 26th, the Hongxing Mei Kai Long home group Limited by Share Ltd, which has passed the hearing of Hong Kong stock market, is going to be listed on Hong Kong stock.

According to red star, Hongkong, June 12th

The prospectus, which plans to sell about 544 million shares at HK $11.18 to HK $13.28 per share, is expected to scale from $780 million to $930 million.

Wang Yongping, vice president and Secretary General of the China commercial real estate association, said that the red star is going to be listed in Hong Kong, and that it is still based on the traditional concept of business mode for investors. Investment is also carried out within the framework of the company and is a conservative strategy.

Wang Yongping pointed out that the company had been listed in the domestic A shares, and the real estate sector was restricted. Therefore, when the listing was ready, it was stripped. With the opening of nearly two years, this part did not rule out the possibility of independent listing.

Wang Yongping pointed out, "from the two stages of the development of the project, investors are very difficult to give a bonus, so in this case, it is not suitable for a listed company."

Many people in the industry believe that the red star has experienced 8 years of sharpening, and it failed to launch the A stock's main board in 2014.

The listing mainly comes from three aspects: Investor's return on investment, stability of management team and capital demand for self development.

First, commercial real estate needs capital.

In April 2013, Che Jianxin, the founder of the red star, and chairman of the red star, the real estate Co., Ltd., announced publicly that Hongxing real estate has entered the commercial field in an all-round way. It will invest 100 billion in the development of Hongxing business. It will take the Beijing Tianjin Tangtong, the Yangtze River Delta, the southwest and the northeast as the 4 strategic regions, and layout in the second tier cities, and strive to build 100 shopping centers in the whole country in 2020.

"

At present, more than 50 of the more than 100 shopping malls are built by themselves, which are still being built in the past two years.

Such a big asset is not going to be listed. "

Wang Yongping pointed out.

It is noteworthy that, in order to impact the A share market, red star, in 2013, invested $200 million in Hua Ping capital with a 20% stake, which is also the largest single investment of Huaping capital in China.

Two years later, the pressure of capital cash flow can be imagined.

"Do not go public again, start the gambling clause."

An insider who is close to the red star is analyzed.

Secondly, the executive team of red star has a liquidity impulse, and talent management needs to be reflected in the interests.

Once again, the current development of red star is needed to ease the pressure on assets.

"Especially when the real estate market is down, the size of Hong Kong stocks is small, but it is still the first to be listed."

Wang Yongping pointed out that the decline of the real estate market is the biggest impact on furniture and appliance industry.

Red star in 2014 increased by more than 8%, still less than two digits, indicating that it has encountered bottlenecks.

It is noteworthy that, according to the prospectus, part of the financing arrangements for the future of the red star in the future is for project construction.

Many projects in the future will be mall1 models, which will be invested in commercial real estate.

The amount of funds invested into the electricity supplier is not large.

Wang Yongping pointed out that the electricity supplier is not the focus of the Red Star merklung. If we want to emphasize this, we must stress that a large number of property pformation pressures are relatively large, which is different from the general business companies' light capitalization. If online and offline can not effectively link up, it will be more difficult to do.

"Now there are a few online markets in the market that can be done; O2O is still exploring, and is in a state of consensus and modeless. It is not clear who will integrate in the future."

Wang Yongping said.

Wang Yongping believes that there is no new story about the launch of the red star.