China's Textile Industry Presents New Normality And Future Product Development Trend

This year, China Spin The industry shows a new normal that the economic growth is slowing down but the reaction speed is fast, the rigid demand is insufficient, but the flexible innovation is enhanced, the quality function is excellent, but the transaction price is flat. Further improving the competitiveness of the product has become the key path for the sustainable development of the enterprise. The new product development mode will emphasize the optimization of enterprise's own technology and equipment and other material resources, emphasizing the integration and effective operation of enterprise system resources. In June 19th, in the seventeenth (2015) National Textile new product development seminar (hereinafter referred to as "Symposium"), Li Binhong, director of the national textile product development center, said in the summary.

Although the seminar lasted for less than two days, the meeting lasted longer than 12 hours. A total of 24 leaders from various sectors of the textile industry discussed the future trend of product development on their own characteristics.

　　 What is the basis of regression?

Product development around demand

The theme of this conference is to "return to the essence of the product and to shape the commercial value". We hope that through this "seminar", the enterprises in the industry will be able to adhere to the nature in a rapidly changing market environment. So what is the foundation of business?

Sun Ruizhe, vice president of the China Textile Industry Federation, said: "this is a positive form, but this irregular shape must be scattered." For enterprises, returning to create value is the real foundation. To achieve this goal, we should not only benefit consumers through products, but also practice social responsibilities through people-oriented, environmental protection and fair competition. At the enterprise level, product development is centered on the innovation of effective demand and creating demand. The highest level of product development is to generate disruptive technology and have core intellectual property rights, the second is cost advantage, that is, the ability to integrate resources and control costs. Again, the rapid response to demand is to set innovation goals around the needs of the industry. Sun Ruizhe said it is a typical example to set goals and achieve success in terms of industry needs. Seemingly small innovation, but reflects the designer's keen grasp of demand. Mobile phone has become an indispensable external organ of human body. An extended arm has found the real desire of consumers, created a rigid demand market, and created a successful product.

At the industry level, the development of textile products is fundamentally based on the needs of enterprises and the development needs of the industry. Sun Ruizhe said that at present, the association is carrying out the study of the 13th Five-Year plan. One of the important topics is the positioning of the industry. The three sentence in 12th Five-Year is a great generalization of the traditional contributions of the textile industry: the traditional pillar industries of the national economy, the important livelihood industries, and the international competitive advantage industries. "13th Five-Year," I think, can also be described in three sentences: the livelihood and pillar industries of national economy and social development, and the forerunner and foundation industry that promotes cultural creativity, lifestyle and fashion industry, international development, high-tech application and business mode innovation. Sun Ruizhe said.

　　 Can I ask where is the way?

Softening supply collaborative innovation

Under the current situation, both foreign trade and domestic sales are facing an unavoidable contradiction, namely, the contradiction between order fragmentation and scale of production. Many varieties, small batch and quick refurbishment become the trend, and the equipment, process, process, system and idea of the production end of most enterprises are ready for mass production. Personalized customization will bring many challenges to the enterprise: quality assurance is difficult, workers' demands are higher; time limit control is difficult; customer orders are relatively fragmented and unplanned, bringing new challenges to the supply chain stocking and schedule scheduling; cost control is difficult, personalized customization requires more varieties, but the quantity of single batch is not large, so it is difficult to form large-scale procurement efficiency and lead to higher cost. In view of the complex market characteristics, Sun Ruizhe pointed out: "manufacturing enterprises have three ways to gain more profits: increase production and marketing rates, reduce inventories and reduce operating costs. In these three ways, there is a limit to reducing inventories and reducing operating costs, while increasing production and marketing rates to make more profits is endless. Therefore, for the enterprise operation management, it is the key to transform the traditional supply chain and realize the flexible supply chain, and the whole process of data sharing is the foundation.

When the supply chain of the enterprise is softened and the data flow is shared, the boundary of the original industry will gradually be broken, and the analysis results presented by the information data will gradually increase to the level of the industry, which means that the enterprise must change its development concept. It is understood that the current cotton textile enterprises use non cotton fiber utilization rate has reached 64%, chemical fiber enterprises for terminal needs should change the traditional scale continuous production mode, establish flexible production mechanism? Intelligent textile is in the clothing or industrial textiles?

Li Binhong thinks: "in fact, some enterprises are facing the choice problem in their development, that is, the enterprises themselves" draw "the" prison ". Whether it can jump out of the original field and locate product development according to terminal needs has become an unavoidable topic today. Therefore, insisting on coordinated development is an effective way to improve this situation. Collaborative development mainly refers to the formation of collaborative innovation mechanism at three levels, namely, knowledge innovation alliance, technology innovation alliance and product innovation alliance.

　　 Reshape marketing mode

Deep integration of trend research and development

In addition to the interpretation of the nature of the development of enterprises and industries, other guests at the seminar are also from the trend, the market, and printing and dyeing The new development of the industry has been explained in detail in various aspects. Dong Kuiyong, deputy chief engineer of China Textile Information Center, analyzed the development trend of textile technology from a global perspective: Big data More and more scientific methods have been applied to various industries. The new era characterized by intelligent manufacturing and intelligent factories is coming, and the trend of green in materials and manufacturing fields is obviously strengthened. The traditional textile technology characterized by "multi, fast, good and provincial" is gradually facing the bottleneck of development. In the future, apart from a few endogenous technologies, the textile industry will rely more on deep integration with other technologies to achieve revolutionary innovation.

Li Lei, creative director of the product development department of the national textile product development center, Fashion trend Analysis: "in recent years, the research and dissemination of China's textile fabric trends has been developing rapidly. The current trend has covered color, chemical fiber, yarn and so on. Fabric The whole industry chain of home textiles and clothing, the form of trend publishing is not only the operation mode of excellent enterprises to develop products, but also the gold lettered signboard of every trade exhibition, and has become a public marketing mode, which is loved by more and more enterprises.

In addition, according to Chen Baojian, director of the product development department of the national textile product development center, the national textile product development base to be launched is to unite the best enterprises, no longer in accordance with the mode of capital ties and interests, but to create common value consortium, develop and jointly display them, and display product development results on the platform of the industry to meet buyers' inspection.