Kenzo Is A Microfilm For Autumn Wear.

Kenzo has a multicultural style of the East and Latin nationalities, which helped it to be sought after in 1970s.

When Kenzo joined LVMH group in 1993, product lines and customer groups have expanded significantly.

Gregg Araki also launched its own movie, Nowhere, in 1997. This micro film is the continuation of the film, named "Here Now".

It is not new for designer brands to cooperate with directors.

Recently, KENZO's Kenzo has joined the ranks. In order to better express the spirit of autumn dress, its creative director Carol Lim and Humberto Leon have worked as co directors. They are "New Queer films (gay films)", the avant-garde movie Gregg Araki, who are good at homosexual issues.

Gregg Araki is a Japanese born and raised in the US. She took the Totally F***ed Up in 1993 and Mysterious Skin in 2005.

This is not a small momentum. The exclusive footage of Style.com (which needs to be seen over the wall) shows that both the dress and the editing of the picture are very fashionable and artistic.

by

The effort is not just about movies.

At the opening ceremony of the autumn fashion in New York, Lim and Leon put the show in a large warehouse on the outskirts of the city. The walls of the warehouse were rusty and designed to be six independent cylinders with wheels. The three sides of the column were equipped with holographic equipment and controlled by wireless networks.

When the first model came out from behind the pillar, the wall moved slowly along with her, and then began to burst. She could see that she had been thinking about the rendering of visual effects.

This opening design is also designed to make Kenzo in.

Besides, it can cause more topics on social platforms such as Instagram.

Lim and Leon are also marketing experts. They confessed that the story of the autumn series will focus on a group and community life. The Cult movie style, which takes a sword like Araki and has strong personal characteristics, may also be able to better express the brand personality that Kenzo wants to convey.

"We want to make a movie that can perfect the performance of Gregg."

Lim and Leon told Style.com, "we are also interested in indoctrination culture, whether it is subculture or popular culture, which can be found in our projects, especially Kenzo."

In the past, Dior once celebrated the 60th anniversary and launched the secret garden in the orange garden of France. Salvatore Ferragamo also launched the eight episode micro film "Waling Stories" in 2013. It tells about the love comedies in different cities. The third episode of the story happened in Shanghai, China. It can be seen that it is very clear about "cater to" and "please" in the Chinese market. "Salvatore"

Kenzo's new film will also be featured in the autumn as a new poster.

In June 16th, the movie trailers will be released for the first time at the The Grand Palace Film Festival in Paris, and the whole film will be released on Kenzo.com/herenow in July 4th, with a total length of about 5 minutes.