Business Opportunities In Physical Supermarkets Are Back.

Compared with Auchan's attack, more supermarkets choose to work hard in online supermarkets.

In the past two weeks, the practice of distribution system in the western region has been concerned.

In June 2013, Da RFA invested in creating an e-commerce shopping website - "flying bull net". In January 16, 2014, the flying bull network was launched, and this year is continuing to spread to the whole country.

"They call us" micro warehouse ", which is responsible for delivering the order to our customers on the fly.

Hao Qi, customer service manager of the western region, told reporters that Yangzhou's "micro warehouse" is the only one in the national RFA system. After its operation, it has been promoted to the national RT Mart.

Facts have proved that through door-to-door physical stores door-to-door, faster than the relevant logistics and chop hand party welcome.

Hao Qi said, "in two weeks, we made more than 120 thousand sales."

And this cake from the line, of course, become the growth space of offline stores.

Allowing online consumers to see and touch online, online and offline integration (O2O), makes past offline retailers aware of their chances of taking turns.

According to the insiders, the cooperation between DA Yun FA and Fei Niu net is to achieve the combination of online and offline businesses. With the advantage of wide distribution and high density, the entity store will serve as the last station service point to achieve a good combination of online and offline businesses.

All said

Business is hard to do, and the entity store is going to be hit by electric business to go bankrupt and so on. But since the supermarket has done the electricity supplier, we feel that the business opportunities of the physical store are back.

City Commerce Bureau responsible persons believe that, because the pure electricity supplier lacks the offline resources, but the big supermarket may entity and the hypothesized Union, carries on under the line.

Interaction and cooperation is the resource that pure electricity providers do not have.

Recently, Fei Niu has launched a partnership program for thousands of townships and tens of thousands of townships, including experience museums, social elite partners, campus partners, community partners, internal staff collaborators, etc. it is divided into an entity's flying bull experience Museum operator, an entity without entity, but a senior partner and junior partner who makes use of his own relationship network.

"As long as registration is

After the partners can be promoted, the partners can be divided into 2% according to the proportion of customers' consumption.

Hao Qi believes that this is to make greater RH Mart store more effective.

In May this year, WAL-MART announced the launch of the O2O service platform "quick purchase" in Shenzhen, including the announcement of the WAL-MART mobile APP.

Yangzhou WAL-MART Yao manager said that customers can place orders at APP, and then go to the physical store to pick up the goods.

He expects, "the three quarter of this year, Yangzhou customers will enjoy this kind of experience."

Is there any big promotion for Auchan's later stage? The promotional advertisement posted by Auchan supermarket shows that as of July 2nd, customers will pay 10 percent off discount for Alipay payment and 15 yuan special car bonus.

Obviously, the sales spearhead still points to the customers of electricity suppliers.