Tmall Children's Clothing Open Investment Difficulty Is Also Quite High.

A few days ago, Tmall platform officially opened children's clothing category, and invited the system to invite investment. However, according to Tmall's given conditions, the threshold is quite difficult for some small businesses.

According to the publicity of Tmall, the merchants invited to the invitation mainly prefer 5 brands, including international brands, domestic brands, Tmall apparel Brand, famous cartoon brand and original brand in the system.

For different brands, Tmall put forward different conditions. Among them, international brands need to meet the registered places abroad and have more than 50 stores, while domestic brands need more than 100 stores.

For the Tmall clothing system (including Clothes & Accessories Sports outdoor footwear International and domestic well-known brands of luggage and bags, Tmall's children's clothing brand must be the sub brand of the same controller.

In addition, at the provincial level or above, the well-known cartoon brand is also favored by Tmall. Tmall points out that all brands can be found in Wanda cinema line, Shanghai Lianhe cinema line, China Movie Star Cinema Line, Shenzhen cinemas New South cinema Shinkansen, Guangzhou Jinyi Zhujiang cinema line, Guangdong Dadi cinema line, Beijing new film Union, Zhejiang era film world, Sichuan Taiping cinema cinema, Zhejiang Hengdian cinema line and so on.

For original brands, Tmall requires businesses to meet more than 10 million of the turnover within a year of Taobao.

It is understood that, in the current proportion of mother to child category, the children's clothing category has occupied more than 50% of the total share, but at the end of 2014, Juhuasuan had already made children's clothing sixteenth separate categories. With the gradual liberalization of the second child policy, children's products are expected to break through the big category of mother and infant and become a new market.