How To Protect And Save Money For Trademark Registration?

The importance of trademarks should be very clear. If it is not clear now, please let your Baidu unfamiliar street be snatch the most important forty-fifth category (friend) trademark, drop by taxi is proposed 8800W astronomical figure asking price, our Xiamen "Grapefruit" was forced to rename "beautiful pomelo" and so on. After reading these cases, come back and continue to see the following.

So the question is, how do entrepreneurs protect their trademarks in entrepreneurial projects? Is there any way to save money?

Trademark words are usually two words, but if you can use three words, I recommend three words, because three words have a relatively low probability of duplication, and relatively easy to fully express product ideas, such as "easy to drive", "ask him to teach" and so on.

Trademark inquiries generally rely on trademark agencies for enquiry. Here, I tell you that a trademark self help search artifact is the WeChat public number "Z lawyers". The query experience is very good, and it is more convenient and convenient than the Trademark Bureau's official website query, and it can also query basic information of enterprises across the country. It is important to note that trademark search will have a blind date. Even though you inquired about no one's application for registration today, actually someone has registered, just on the way to mail, or the Trademark Office has not entered it yet. How long is the blind period? The former view is 4-6 months, and now it is 1-2 months. In this respect, proper attention can be made, and regular enquiries can be made after filing the application for trademark registration.

When do we consider a registered trademark? Many entrepreneurs think this way. When the product is made, it is still too late to register the trademark. This idea is very deadly. Unless your product is really bad, your product is destined to fail or rename immediately. Trademarks must be submitted to the registrations at the first time, immediately and without hesitation after the name is fixed. When the products are on-line, it is estimated that the Trademark Office has also entered the trademark registration information. Now in the Internet age, some people specializes in malicious spying. If your product is online, it may be quickly snatch by malicious.

Trademark forms are divided into character trademarks, graphic trademarks and characters + graphic trademarks. For Internet projects, there are usually words and graphics. When applying for registration, it is recommended that the text and graphics be registered separately, not in the form of text and graphics. Because if one of the words or graphics fails to pass, the registration application must be re submitted, which will be time-consuming and laborious. The most important thing is to delay the best registration protection time.

Entrepreneurs generally do not know the categories of registration, but only listen to the recommendations of trademark agencies. If the trademark agency fully understands your industry, that's fine. If you don't understand, you'll miss the registration category.

Internet entrepreneurship projects are different from traditional industries. They cannot be considered in terms of traditional industries. The State Trademark Office is in the latest "similar commodities". Service area In the sub table, the protection of Internet products and services has been increased, and new protection for cloud computing, tablet computers, e-readers, social networking sites and online banking has been added. For example, the ninth category increased the "downloadable computer application software 090717", "Tablet PC" 090724 "and" e-book reader 090718 ", and thirty-fifth categories added" click to pay advertising 350113 "," search engine optimization 350111 "," Website traffic "Optimization 350112" and so on, thirty-sixth categories increased "through the website to provide financial information 360113", forty-first categories of protection online audio-visual services increased "provide online music (non download) 410200" and "provide online video (non download) 410201", forty-second categories increased "cloud computing 420229", forty-fifth increased "online social network service 450218" and so on.

So, how do you know which categories you want to register for your startup project? Two ways, one of the simplest ways is to find out which categories you compete for, or what the top three of your peers are registered, and the other is to consult a well-known trademark agency.

I generally suggest that there are at least 5 categories in the Internet venture project that must be highly regarded, including ninth categories, including APP software, and thirty-fifth categories, including business advertising and so on. The thirty-eighth category includes the telecommunications terminal (WeChat), and the forty-second category includes computer hardware and software, website and so on. Forty-fifth categories include social networking and so on. Of course, in specific industries, they have to register in the field of categories, such as P2P Internet banking will be registered in thirty-sixth categories.

Of course, if you have enough entrenches, you can consider all categories of registration, that is, a total of 45 types of full registration, but this is rare in entrepreneurial projects, commonly seen in domestic and international famous brand names.

Defensive registration includes two aspects: one is the registration category; the other is to consider the possible extension of future projects; the other is small trademarks. Defense registration 。

The application of a trademark is based on category charges, a category of 800 yuan, and 10 small items can be registered, for example, if there are more than 10 items, the increase of charges is required. For example, the forty-fifth category is the legal service industry, which is divided into six subcategories, such as security and legal services. Each subcategory, such as sixth categories, includes 11 items such as mediation and litigation services. So, how to identify 10 small items? First, generally choose a few items that are directly related to their own industries. For example, legal services choose 3-5 small items, such as arbitration, litigation services, alternative dispute resolution services in the sixth categories, and the remaining 7-5 items are in other categories, and pick up a small item to register, and make up 10 small items. Why do we do this? Because every small category, if you register a small item, others can not register this small category. If you don't defend in this way, then you will make a certain reputation and find that a small category is being grabbed by others. Do you want to buy it at a high price?

After the application for trademark registration is submitted, the trademark status shall be periodically inquired, such as whether it has been registered in the blind period, whether it is registered by malicious intent, or is being maliciously registered in other categories. If found to be infringed, it is necessary to raise objections or withdraw requests in time. In addition, every place has the city and province famous trademark authentication. When meeting the local municipal and provincial certification requirements, it must strive to be certified as a famous trademark immediately, which is of great value for trademark protection.