Qiu Jianhui Insisted On Making Valuable Designs.

In the exhibition hall of the fashion week, Qiu Jianhui and Zhang Han's partners seem very eye-catching, with a reserved understated tone and the other active extrovert. Usually Zhang Han is responsible for ovedan's daily operation and media promotion. When most independent designers have to do everything themselves, Qiu Jianhui can concentrate on fashion design. Although the cooperation time is not long, but the two people's tacit understanding degree is very high, the division of labor is clear and cooperation. Qiu Jianhui said he must listen to Zhang Han's opinion when he designs, which will not change the independence of the design. On the contrary, this way of work can make the design start to remain active and adapt to the market.

Qiu Jianhui seems to represent a typical image of a designer who focuses on art and is not good at speaking. After graduating from the Department of fashion design of Dalian Polytechnic University, Qiu Jianhui came to Beijing and worked hard in the clothing industry for 7 years. However, these past works made his works feel alive and radiant. "Designers should pay attention to people's hearts. Seemingly unruly" 80 and 90 "people have their own life pressure. They are eager to understand and care. So I want to design relaxed and bright clothes. Qiu Jianhui said, "make life more comfortable and convenient, and make the quality of life better. value The design. "Wei"

His works did. " Jian Hui Chu It is designed to dress comfortably in beautiful clothes and not to tighten nerves to be a lady fan. This is really a design for the wearer. Not all designers can realize this. " A senior fashion editor read his work and commented. Unlike many designers, Qiu Jianhui never elaborated on brand style. He thinks his design has an open aesthetic feeling, and he hopes that the wearer can change the dressing occasions through different collocations. Qiu Jianhui said that nowadays young people's aesthetic standards are many yuan, and few people want to form a fixed pattern of dressing. But for fabrics, Qiu Jianhui showed a thorough tendency toward perfectionism. Function and environmental protection It is ovedan's constant choice. But the standard fabric or the price is higher, or the cycle is longer, or the quantity is required. In order to meet the function of moisture absorption and permeability of fabrics, some fabrics even cooperate with outdoor fabric manufacturers. Fabric ordering cycle is long and cost is high. Designers are faced with problems. In response, Qiu Jianhui thanked the investors for their understanding. "Emphasizing functionality is for the wearer to be truly comfortable, emphasizing environmental protection because we can not afford to spend resources unreasonably. Designers need to have a sense of social responsibility. It is not enough to just look good at clothes."

Unlike most independent designer brands, ovedan has been nurtured by the incubator platform. The independent designer hatching platform of the investment company, the founder of Yu Yu and the designer's Miss Hong Yan, has provided all financial support for ovedan. Besides ovedan, there is another brand "Zi Chuan" running at the same time. Its style is close to Oriental traditional aesthetics, leading the design works with Zen concept. With the support and input of the platform, ovedan and Zi Chuan operate and operate more formally. But Qiu Jianhui and Zhang Han face many problems. Although the support of large enterprises, but in business, fabric and processing costs are still the difficulties in the whole chain, the problem of high cost is always there.