Brazil Shoe Industry Limited To China's Market To Italy

Brazil shoe industry has been eyeing the Italy market recently.

With the support of Brazil export and Investment Promotion Bureau, recently, the Brazil Footwear Association has led 23 of its members to Italy to participate in the eighty-third international shoe exhibition.

The shoe exhibition was held in Riva Del Garda, Italy, in from June 13 to 16, 2015.

Hugo net understands that the active export market is due to the continuous depreciation of Brazil's currency. The rial exchange rate in Brazil has dropped from 3.49 in June 2012 (1.12 US dollars) to 2.55 now.

Another reason for the export market is the decline in the retail sales of footwear in 2014, resulting in the loss of 24000 workers in the footwear industry in Brazil.

It is the third largest shoe exporter in the world after India and China.

In 2014, Brazil exported nearly 130 million pairs of shoes, down 2.6% compared with 134 million pairs in 2013.

Exports amounted to US $1 billion 67 million, accounting for 25% of the total export volume.

The slide led to a loss of $30 million in the footwear industry.

Rio Grande and Imbituba and Itajai of the neighboring Santa Catarina are the main export ports of Brazil footwear industry, of which Rio Grande exports

It accounts for 90% of the total export volume of shoes in Brazil.

President Heitor Klein said that the main task of this year's Association is to expand exports to the maximum extent, especially for some major exporting countries, such as the United States, the United Arab Emirates, Mexico, Columbia, Germany, Italy, China and Russia.

Brazil has exported to 150 countries, among which the United States, Argentina and France are the most important exporters.

Since the introduction of import control by the Argentina government, Brazil's exports to Argentina have declined.

Juliana Kauer, a trade promotion analyst at the association, said that the recovery of the euro area economy and the depreciation of rial in Brazil against the US dollar and the euro are hopes for export growth.

"The rising rial exchange rate makes Brazil's products more competitive," Kauer said.

Although most of the customers of the shoe show are Italian, there are also some importers of footwear from Italy, who attend shoe exhibitions all year round, as well as businessmen from France, Germany, Spain and the United Kingdom.

Guilherme Zimmer, a businessman from Piccadilly street, London, said he was the first to attend the shoe exhibition in Italy.

"A year ago, we just started exporting to Italy.

This shoe show is intended to expand our popularity.

Before the Italy shoe exhibition, some member enterprises of the Brazil Footwear Association also attended a footwear exhibition held in Moscow from June 1st to 6.

As a fast-growing exporter in Brazil, the price of shoes imported from Brazil has risen from an average of 18 US dollars in 2012 to an average of US $24.50 per pair in 2014.