GAP Copy Its Brand Old Navy Mode

In the past 15 years, Gap has replaced 4 chief executives. The first executive officer Murphy has served Gap for 7 years, but has no way to deal with Gap business. Therefore, she hired Art Peck as the current chief executive and took office in February this year. In fact, the design and production process of Gap has started to look a bit like "C." Wonder and lifestyle brands.

　　 Pec We hope to shorten the production time through the reorganization and integration of enterprises. For this reason, Wendi Wonder, the former chief product officer of C. Wonder, has been excavated. Recently, Steven Sare, the chief marketing officer of UNIQLO, has been excavated. However, at the beginning of this year, C. Wonder had already closed the shop on the whole because of poor management.

　　 Gap In the major cities of the world, it lasted for 6 months. Investigation activities The result of this survey is that adult consumers aged between 25 and 35, including men and women, are stereotyped, and feel that they know how to shop and choose clothes. They have more than average purchasing power and are interested in dressing up appropriately.

Gap group's brand Old Navy has a good development situation. Successful counterattack has become the most profitable brand in the group. Gap group said it will copy the successful operation mode of Old Navy brand to other brands. According to the group's first quarter earnings report, group net profit fell 8% to 239 million US dollars, or 0.56 US dollars per share, compared to 260 million US dollars in the same period last year, and sales fell 3% to 3 billion 660 million US dollars from 3 billion 770 million US dollars a year ago.