New Opening Of Putian Beautiful Turn Around

The local government and Ali group have jointly established a new standard for footwear industry in Putian.

It is reported that the enterprises that meet the standards will be able to get a lot of policy support from the local government and Ali group.

And in the joint inspection of products, consumer rights and other aspects of consumer protection, the two sides

It will also be established one after another.

Since the 80s of last century, world famous brands Nike, Adidas,

KAPPA, Timberland and so on take Putian as their own processing factory.

As of today, thousands of shoe factories in Putian can produce more than 20 billion pairs of capacity every year.

Among them, there are about 3000 factories that have the ability to develop their own brands, 310 of which have begun to take shape, and 300 registered brands of official statistics.

However,

The road of development is still very difficult.

After the company has reached a certain scale, the foundry enterprises have launched their own brands several times.

However, most of the companies in the foundry industry are not successful in pformation.

Take double Wei as an example, as a stable representative factory of H&M, ZARA, TOMS, K-7 and Looklife, the company put the surplus capacity and the profit of over 100 million yuan into the establishment of its own brand.

But so far, consumers who have known or seen the brand of Si Wei Qi are few.

Even though Si Wei Qi tries to open a store in large and medium-sized cities, it still does not cause enough influence.

But there is good news. Two months ago, consumers did not know how to play, but it has now become the representative of Putian shoes.

Although Taobao's follow-up activities have not yet come out, the shoemaker with original works has queued up outside the staff of Ali.

If those international brands reject them for some reason, then they have a new way out, so don't rush to die.

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Recently, the Ali Research Institute released the list of China's "electricity supplier 100 Jia county" in 2014, including Cangnan, Yueqing, Pingyang, Yongjia, Ruian and Dongtou counties, ranking the first in the province with Jinhua and Taizhou.

Among them, Cangnan county electricity supplier development index is 13.268, ranking twelfth in the country, ranking first in the city, the number of places increased four last year.

This is the Ali Institute based on Alibaba platform massive data, the second time to the country's nearly 2000 counties or county-level cities electronic commerce development situation carries on the comprehensive analysis.

In recent years, our city has persisted in taking e-business as a "new industry of number one". We have continuously intensified our efforts to support the work, issued a series of supporting policies, accelerated the pace of changing the electricity market, and continued to increase the overall level of e-commerce development in the whole city.

At present, about 40% of the industrial enterprises in the city are involved in the application of e-commerce, especially the traditional manufacturing industries, such as shoes, clothing, electrical appliances, pumps and valves, have basically achieved full coverage. Last year, the total retail sales of the city reached 66 billion 50 million yuan, up 69% from the same period last year, ranking third in the whole province.

In particular, Yongjia has more than 5500 industrial enterprises involved in the network, and its annual sales volume has reached 8 billion 359 million yuan, up 82.4% from the same period last year, ranking twenty-fourth in the country, up 9 times over the previous year.

Ali Research Institute pointed out that the "Internet +" integration with the county economy has huge exploration space, and is also the largest "draught" for the county's economic development.

In order to promote the rapid development of e-commerce in the county area, our city will gradually build up three supporting systems, namely, policy, industry and platform, and enhance the internal force of development. We should improve pportation and logistics, build a digital network and crack down on capital problems to strengthen basic protection, and promote the overall upgrading of the electricity supplier industry through the pformation of government services, personnel training and rural development.