This Year, The Electricity Supplier "Counterfeit" Becomes The Key Word.

This year, counterfeiting has become "

"The key word, the selling merchant has found the countermeasure.

Since the Taobao business confrontation incident, Taobao has committed to increase the intensity of anti-counterfeiting. In June 9th, Alibaba announced that it would jointly fight against counterfeiting with the Zhejiang industry and Commerce Bureau, and shut down the online shops concerned.

Credit more than ten logistics companies.

A businessman admitted that his shop sells high imitation sports shoes. Recently, "buyers" asked him about the authenticity of the products. "I saw the problem at a glance, and they wanted to keep a picture.

Recently, the wind is tight, so we should avoid the limelight first.

Industry analysts believe that, at present, e-commerce fraud is still in the electricity supplier platform to sweep the way before the snow, lack of platform and government, platform and platform linkage.

As a new business mode, micro business has a low entry threshold. It only needs a smart phone to open a shop, similar to the "booth" under the line. In addition, because of the strong liquidity and no real name authentication, it has become a "sanctuary" for the selling merchants.

The electricity supplier needs to take a multi pronged approach to fight against counterfeiting, and at the same time needs to cooperate with the line to punish the counterfeit manufacturers and the selling companies.

In addition to friends circle,

The public number has also become a new tool for businesses to sell their products.

The Beijing Commercial Daily reporter used the keyword search of "ADI" and "Nike" and found that besides the official public, there are also many stores with brand names. The main body of the account is Putian or Shenzhen. Most of the company names are similar to the brand names, such as "Ke brun", "Te Xin Bai Lun", "Nai Ji" and so on.

The Beijing Commercial Daily reporter learned from the trade and Industry Bureau that all such businesses were small companies with a capital injection of 100 thousand yuan, and the items covered include sports shoes, clothing, bags, furniture, jade articles and so on.

Some businesses can't even find it from the industry and Commerce Bureau.

The "cunning rabbit hole" has become the most true portrayal of the e-commerce sellers.

Beijing Business Daily reporter survey found that the circle of friends "brush screen" micro business Legion ushered in many professional players.

Informed sources said that in recent years, many businessmen who were sold in Taobao were turned to the micro business battlefield.

According to the analysis, it is difficult to eradicate the source of the online selling and selling by the way of "sweeping the snow before the door". The cross platform and the joint mode of government and enterprise need to continue to explore.

Nowadays,

It is already a haven for selling fake businesses.

Beijing Business Daily reporter found that the so-called "counterfeit 9 million pieces" of the micro shop is full of shops containing "official", "genuine" or brand name businesses, but no one can provide agent qualification certificate, the price of goods is lower than the reasonable price range.

Some businessmen insist that their products are genuine, but when the Beijing Commercial Daily reporter put forward the inspection report, they will admit that the product is imitation.