In The US, Outdoor Consumption Is More Important Than Performance And Versatile.

Outdoor consumers in the United States take part in outdoor activities.

The average annual cost of shoes, socks, equipment and electronic equipment is 465 dollars.

Although the price factor is very important, the performance and versatile nature of the product are the key to their purchase.

For outdoor products, many outdoor consumers in the United States insist on the idea of "enough to use", saying that they do not need the best equipment in the market, but are willing to spend more money on the durability, quality and comfort of products.

The purchase is very purposeful, and 75% of them have explicit demand when buying outdoor products, but that does not mean that they will not impulse buying.

As for purchasing channels, outdoor consumers often go to hypermarkets, sporting goods chains, outdoor stores and integrated online retailers.

When choosing retailers, price factors rank first, but optionally,

It is also important for family members to use these factors.

More than 20% of consumers use technology to view product reviews or compare prices; less than 20% of consumers use technology to discover new brands or find new shopping places.

Google is the second frequently visited website / search engine for outdoor consumers. They are the most frequently used websites to compare prices or read reviews.

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With the change of audience's consumption demand and marketing mode, an outdoor + outdoor revolution is also taking place in the outdoor world. Outdoor + water sports make the customers who prefer paddle sports, canoeing and swimming more than one place to choose treasure.

When it comes to water sports, most people are connected with extreme sports or unreachable high consumption sports. Otherwise, what is quietly changing is that more and more outdoor sports are combined with water sports. The ISPOSHANGHAI Summer Exhibition will present the largest water sports exhibition area in China in July this year. The water sports exhibition will join hands. PADDLEexpo, the world's largest Nuremberg international rowing boat sports exhibition focusing on rowing and paddle activities, will bring together the world's top canoeing traders to jointly promote the development of the international rowing industry.

ISPOSHANGHAI water sports exhibition area is worthy of introduction. The main force of this exhibition area is canoeing, from calm water to white water, from hard boats to folding boats, as well as the most beautiful water sports products, such as SUP paddle and water equipment, waterproof package, life jacket, storage equipment, etc. the product is full of content.

In addition, the exhibition will include swimmers, water skiing and other aquatic sportswear and equipment accessories, from racing products to leisure beach bikini, traditional swimming glasses to the extreme wave products of aquatic products, which will definitely bring the sense of cross-border to the outdoors.