Old Buddha Is Brand Entering The Market Is Fashion.

How does the same brand of Lord Buddha come into the North American market now?

There are always so many people who want to send money to "Lord Buddha" Carle Lagrange.

Karl Lagerfeld is the chief of Chanel (CHANEL).

In the year before, Carle founded his own brand in France.

The 32 year old fashion brand announced yesterday that it was a joint venture with G-III Apparel Group, one of the largest clothing and garment manufacturers and importers in the United States, and operates more than 40 brands including Calvin Klein and Guess.

The new company will help Carle Lagrange brand expand its market in the US, Canada and Mexico.

In these markets, there is no store for Carle brand.

Carle's largest independent store is located in China, a total of 8.

In the birthplace of France, Carle brand products sell more in retail stores.

Unlike the brand services such as Chanel and Fendi, the real role of Carle Lagrange in her own brand looks somewhat complicated.

Last September, a newspaper named "Carle daily" was published. It was like a daily biography of Carle and his cat, Choupette.

On the official website of Carle Lagrange, he was portrayed as the soul of "Carle doctrine" - of course he was, but he should be first.

Designer.

But he didn't seem so focused.

Carle Lagrange's brand has made some progress in recent years. It involves almost all the fashion areas. Its products include fashion, consumer goods, glasses, perfume, cosmetics, watches, jewelry and service industries, many of which are launched as cooperative products and capsule series.

For example, in the past two years, the perfume group Inter-Parfums has launched the brand perfume, and has also launched the Origami trend with the Japanese paper puppet artist Shin Tanaka.

Series.

Although it looks like a ticket, Carle always wants to step in because of his trust in the personal brand of Lagrange.

The Carle Lagrange Hotel, which is to open in Macao in 2017, is invested by He Hongshen, a Gambling company in Macao, and Carle Lagrange is a hotel designer.

In February this year, Lagrange said it will start working with CWF group, which is responsible for Chlo, Burberry, DKNY and Marc Jacobs brand children's wear, and launches children's clothing in spring 2016.

This time, Carle Lagrange brand Karl Lagerfeld Group BV. and Carle are planning to set up a new company.

The latter accounts for 49% of the new company, and at the same time obtains consumer goods.

The empowerment mainly includes ladies fashion, ladies handbags and men's coats, but not other businesses.

The first New York store will open in 2016.

From the price point of view, Carle Lagrange in North America will join a "reach for luxury" war, this segment of the market, Coach, Michael Kors has recently performed poorly.