Pathfinder Is Expected To Cooperate With The Olympic Winter Games To Acquire Skiing Brands In Europe And America.

The three major business groups of the Pathfinder are clear in the new version, and the senior professionals in the industry are at the helm.

The company actively builds an ecosystem of outdoor, travel + sports three major plates, and actively adjusts the organizational structure to form the three major business groups under the company's president.

The president of the three groups is Peng Xin (former president), Zhen Hao (founder of easy travel world) and Zhang Tao (formerly).

Deputy general manager, who has more than 10 years of experience in his own field, has rich experience in industry and human resources, and his professional staff perform his duties. This is expected to promote the vision of the company's leading experts in the overall solution of outdoor life.

Zhang Tao, the new president of the sports group, is from Anta, and is expected to inject new vitality into the development of the company's sports sector.

Former Anta group vice president Zhang Tao joined the Pathfinder, the market has certain expectations.

Anta as domestic

The leading company has a strong market position and a remarkable rebound in its performance in the past 14 years.

Summing up Anta's experience in doing sports products for many years, we think Anta has deep connections and resources in sports at home and abroad, and is very good at sports marketing, and has strong sense of innovation and advance.

As Zhang Tao always takes the lead in the sports business, we believe that the successful experience of Anta in sports field is expected to be used for reference and grafting by the Pathfinder.

Sports sector growth in the future is worth looking forward to.

Private placement will create a pathfinder cloud and provide a coordinated escort for the three major plates, and further improve the construction of the ecological circle.

The company plans to increase by 2 billion 100 million for the construction of Pathfinder cloud, camping ski and outdoor multifunctional experience center, green field outdoor travel O2O, outdoor appliances vertical electricity supplier, outdoor safety assurance service platform and supplementary working capital.

Among them, 1) Pathfinder cloud precipitation big data and integrate company resources, through sharing and mining, is expected to effectively promote the three major plates better synergy.

2) camping ski events are forward-looking, building 10 multifunctional camps, supplemented by ski resorts, providing a variety of seasonal outdoor experiences.

The fixed increase recruitment project will help to strengthen the card position of the key links in the outdoor life industry chain, and further improve the construction of the ecological circle.

Following the continuous catalyst, the results of the Winter Olympic bid are getting closer and closer.

There are also expectations.

1) the outcome of the 2022 Winter Olympic Games will be announced at the end of July, and Beijing and Zhangjiakou will probably bid successfully.

The Winter Olympic Games will bring a good opportunity for the promotion of the domestic ice and snow sports. The company is also expected to cooperate with the Winter Olympic Games in depth to launch targeted marketing and continue to enhance brand power.

2) the company is actively organizing the skiing field in advance, in addition to vigorously promoting new ski suits, and looking to acquire skiing brands in Europe and America, while thickening performance, we will further consolidate the leading position of outdoor products industry.

The logic of the three major business sectors is smooth, and the follow-up actions of the sports sector are worth looking forward to, strengthening the strength of all sectors. The company has a certain scarcity as the concept of the ecological circle is clear, the sports business is about to exert power and the main business is growing steadily, and the rating is up to buy. The target market value of the medium term market is 30 billion.

We are optimistic about the synergy effect of the three major business sectors. We have slightly raised the profit forecast. We expect that the EPS will be 0.64/0.75/0.88 yuan in the 15-17 year (the original forecast is 0.61/0.71/0.86 yuan), corresponding to PE is 63/54/46 times, the rating is up to buy, and the medium term target market value is 30 billion.