Yang Hexiong: The Era Of "Big And Full" Garment Industry Is Over.
China's recent years
Clothing industry
With the great development, the development of the garment industry has greatly promoted the development of China's national economy. The total output value of textile and clothing accounts for about 1/10 of the gross national product, and has been the first to earn foreign exchange earnings for five consecutive years. The garment industry has made great contributions to China's export earning.
At the same time, China has become the world's largest garment production and processing base. One of the three garments in the world comes from China.
However, the competition of textile and clothing is more intense in the international market. In the main export market, the share of textile and clothing in China is gradually decreasing, the comprehensive cost of textile and garment industry is rising, the strength is weakening, and the international economy is in a slow recovery. Although it has not deteriorated, it has not improved, so that the growth rate of our export has not exceeded that of previous years.
At present, there are more than 10 thousand clothing brands in China.
market
Low concentration, and constantly adding new brands, and international brands are also accelerating the layout of the domestic market. Various factors have led to increasingly fierce market competition.
At the same time, the channel cost and marketing cost of the domestic market are also rising. The clothing brand will face more and more intense competition.
The clothing industry is constantly updating people's concept and promoting the development of the garment industry. Once the fashion designer's creativity is consumed and recognized by the society, it will produce enormous social effects.
In this way, a large number of clothing and fashionable clothing have been imported into the tide of clothing development, which has accelerated the development process of the garment industry.
Deputy Secretary General of Gansu clothing association
In an interview with reporters, Yang Hexiong said that the textile and garment industry will actively pform in the face of the booming e-commerce market in the future.
The era of "big and full" garment industry has passed, and the market positioning of customer orientation has been made further.
In this market environment, the Internet and big data will replace the traditional closed manufacturing system, making it possible to accurately link consumer demand.
In the face of the general trend of the development of the electricity supplier, the traditional clothing enterprises must change, combine the advantages of the traditional manufacturing industry with the Internet thinking, and catch the new fast development of the garment industry.
In the process of utilizing the bonus of the electricity supplier, the garment enterprises must first adapt to the trend of change from "manufacturing" to "intelligent manufacturing".
The price revolution brought by the electricity supplier makes the garment industry reexamine its future business direction.
Compared with Ping Tai type electric business, garment enterprises should make full use of their own professional advantages in design and manufacture, and integrate products, design, accessories, fabrics, manufacturing, warehousing, logistics, and customers through the Internet to fully realize customer demand oriented, so that consumers can follow up all aspects, so that manufacturing can react dynamically to customers' needs, reduce the cost of each link, increase the efficiency of fund utilization, and model the process, so as to design and manufacture products.
Design links, for example, can be used to gather information about product design and demand through the Internet or e-commerce platform, so that customers can participate in product design. The supply of brands is determined by the needs of consumers, giving consumers a full sense of participation and dominance.
Let "manufacturing" become "intelligent manufacturing", which will be a new direction for the garment industry to think and identify in the future.
In the next 10 years, the technological progress of China's textile industry will focus on strengthening key technologies, popularizing advanced application technology and equipment, perfecting the system of scientific and technological innovation, and speeding up the construction of textile talent team, promoting the remarkable improvement of the energy of the original technology research and development of the industry, and improving the production efficiency and the added value of the products in an all-round way.
As a clothing and apparel man, Yang Hsiung Hsiung attaches great importance to the training plan for young textile talents in the future. He appealed to the China Textile Industry Federation, the China clothing association and the China Textile and clothing education society to formulate the training plan for young and innovative talents in China's textile and clothing industry, continue to strengthen the scientific and technological innovation talents team, integrate resources such as production, learning, research and industry public service system, accelerate the training of leading talents and backbone teams of high level scientific research, engineering design and management, strengthen the professional skills training for the on-the-job workers, comprehensively improve the overall quality of textile workers, and promote the improvement of the industry's innovation ability and production efficiency.
We should accelerate the improvement of the scientific and technological innovation system in the industry and give full play to the fundamental role of the market in allocating resources. Through the joint participation of enterprises, governments, trade associations and intermediaries, institutions of higher learning, scientific research institutes and technology pfer agencies, we will form an innovative mechanism that takes enterprises as the main body, closely integrates production, teaching and research, integrates military and civilian affairs, and cross industry chain and cross sectoral cooperation, so as to promote the technological innovation capability of the industry.
We should accelerate the establishment of an applicable technology public broad system based on industrial clusters and public service system of the industry, so as to promote the overall technological level of small and medium-sized enterprises.
Put the training of innovation and technology talents in the first place, and strive to build a strong road of talents and strong enterprises.
Young people of textile and garment innovation and technology are the future and hope for the rapid development of China's textile and garment industry. It is of great significance for the future development of textile and garment industry to train young professionals in textile and garment industry.
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