Raffles Square In Shanghai Sets Up The National Commercial Complex Vane.

The new ten year Shanghai Raffles square opens a new journey

In May 14th, the annual celebration of "lucky view" was held in Raffles square in Shanghai. Nearly 200 brand representatives visited the event.

As the benchmark of Shanghai's first shopping centers and Cade's first commercial complex project in China, the Raffles Plaza in Shanghai has grown into Hushang and even the whole country.

Vanguard and weathervane.

Since its opening in 2004, Raffles Plaza in Shanghai has always been a model for the development of urban commercial complexes.

The shopping center is located on the top of the people's Square subway hub with the most concentrated passenger flow in Shanghai. With the strong suction effect of the core business circle, its shopping volume is located in the front row of Shanghai city for a long time.

The distribution of various floors is complementary. From the international fashion brand, the local trend, the creative regional cuisine to the life and leisure experience, it is a gathering place for the trend elite, fashion white-collar and taste people.

In addition, the huge gorgeous Christmas tree standing at the gate of Raffles every year has become a popular symbol of the street, and has become the landmark annual theme activity in the central area of Shanghai.

Office buildings are blessed with unique pportation facilities. With the high standard of hardware and software supporting services, it is a priority for enterprises to set up headquarters, attracting many multinational companies to enter.

Looking forward to the next ten years, Raffles in Shanghai will take the opportunity to optimize the overall layout according to the changing trend of the market and plan ahead in the foreseeable future.

With its leading retail and commercial real estate operation and management experience, Cade is committed to bringing more international products and premium trend brands into the domestic market with a wide range of retail tenant network platforms worldwide.

Kate Spade, Vivienne Westwood, Michael Kors and a number of internationally renowned light luxury brands have recently entered roots in Shanghai.

Gorgeous showcase with personalized fashion trend goods, the introduction of light luxury brand has promoted the overall atmosphere and business atmosphere of shopping center, which has become a favorite choice of Raffles.

In addition, Shanghai Raffles follows the trend of the vanguard, closely follows the market pulsation, provides the newest and the most in shopping choice, is deeply loved by the young people.

Many famous foreign brands such as Fresh, CADENZZA, Hollister, Pedro and so on have chosen Shanghai Raffles as the first choice for landing in the mainland of China.

In early 2015, Victoria's Secret opened its first store in China, and Estee Lauder's high-end perfume brand Jo Malone opened to welcome guests, triggering a shopping craze for women in the city.

In April, H&M's high-end brand COS opened on the two floor of the shopping center, and was highly sought after by the white-collar circle.

Chanel Beaute is also about to open its first exclusive store in Shanghai, bringing the experience of beauty appreciation.

In the hot market environment of shopping centers, Shanghai Raffles is still unique, sparing no effort to trigger the sharpest.

Smell to perfect brand renewal.

Ms. Wu Ying, general manager of Raffles Plaza, Shanghai, said: "the Raffles brand is full of vitality, is the city's fashion benchmark, attracting 20-40 year old trend consumers.

Raffles, Shanghai, strives to improve its portfolio, brand selection and market promotion. It constantly explores and deepens the economic, commercial and brand interests of the project, and creates a win-win cooperation platform with the tenants.

At the same time, we will be more responsive to the needs of consumers, provide more convenient and personalized innovation services, effectively build a bridge between tenants and consumers.

Brand adjustment is

One of the themes of real estate development will never change. In Shanghai, Shanghai's shopping center is undergoing brand adjustment.

Raffles, Shanghai, seized the opportunity of the lease of the main store, and through the concept of circular diversion in the overall layout and planning, redeployed the brand to form a more comprehensive shopping line.

Calvin Klein Jeans, Evisu, Pedder Red, G-Star and other atmospheric fashion and I.T tide brand collection shop staggered to meet different consumers' shopping taste.

At the same time, the ABC Cooking Studio life experience Museum from Japan was added to cater for women's pursuit of petty bourgeois life.

Life by City Super takes Hongkong life boutique LOG-ON as the development concept, so that consumers can enjoy the trend from Hongkong and taste life.

In terms of catering, western style light meal Pizza Express, Shanghai local flavor Southern small restaurant and other popular dining have settled down.

The seafood restaurant Jumbo Seafood new seafood will be opened in Raffles in Singapore. The entry of these high-quality restaurant chain brands will further enrich and improve the catering category and grade, and help Raffles develop a wider consumer market.

Shanghai raffles, while constantly adapting to the market to update its hardware and software, has also led tenants to jointly upgrade and create a sustainable development cooperation mode.

As we all know, the big food generation is tailored to the high-end brand "Food Embassy" of Shanghai Raffles. The decoration style is very new. The restaurant and restaurant have been readjusted. The revised cuisine is the main Asian flavor, bringing Southeast Asian cuisine to the table, providing more textured and popular catering to satisfy the changing tastes of the diners.

Raffles Plaza, Shanghai, is the landmark of the city. It is like a pair of fashionable eyes that capture the trend of the world.

This anniversary celebration specially creates the exclusive "suction eye" RAFFLES EYE, invites the artist to hang the knife personally. At the same time, he invites the illustrator TUGEN to draw 12 unique fashion styles as the background of his interactive experience system, presenting the visual and sensory feast to the public in the vision of the new era, and interpreting the brand image of Shanghai raffles, which has always been the benchmark of the industry.

For a long time, young female consumers occupied the main customers of Shanghai's raffles, and three venues were scheduled for auction.

Pedder Red handbag, Fresh skin care product, Kate Spade business card folder...

Each venue selects 6 beautiful objects, zero start, sincere send benefits to return the love and support of female compatriots.

Crazily 8 hours is the annual sales promotion ceremony of Raffles in Shanghai. Every year, the tenants are mobilized to give back to the vast number of consumers with ultra-low discount and attract large numbers of consumers.

The activity at the end of 2014 was a single day sales, with sales exceeding 10 million.

On the occasion of the annual celebration, Shanghai Raffles hosted a grand tenant award to commend 9 outstanding tenants of Kate Spade, Fresh, Benefit and Rope Picnic in their crazy 8 hour activities last year.

This year, Shanghai Raffles will continue to join hands with the tenants to launch a new round of Crazy 8 hours, which will bring more surprises and sincerity to you.

The celebrations have become the focus of the whole show. Vivienne Westwood, Juicy Couture, JDV, JNBY, sketch, Rococo, MU and other 16 fashion brands have staged a wonderful performance.

。

In the name of fashion, crowning for the young, the show is elaborately planned for the four series of High-Tech Vogue, Chic Trend, City Sailing and Yuppie Magic, which perfectly presents the main products of 2015 brand new products of various brands.