Clothing Store And Internet Cooperate Sincerely To Achieve Win-Win Situation.

"Business is so hard that I didn't make any profit this year, and now I still have a deficit." when he said this, he had been sighing for more than 10 years old telephone in Guangzhou Shahe clothing wholesale market. If at this time of the year, the old horse earned not only the stall fee, but the net profit could be estimated at least five million six hundred thousand.

There are a lot of clothes owners who share the same fate as the old horse.

Some of them put money into the stock market, and they did not earn money in the clothing business, and they made money on the stock market, but they did not enter the stock market, but they could only worry about it.

He was very puzzled: why is the stock market so good that the economy is so poor?

The horse was dressed in Shahe, Guangzhou more than 10 years ago.

From the beginning of a migrant worker, he was a tailor in his hometown. I heard that some of the villagers in Guangzhou had opened a garment factory and made money quickly. He came to Guangzhou with his dream.

3 years later, the old horse had its own miniature garment factory.

The so-called garment factory is mainly to buy cloth first, and then make the finished product according to the desired style. Then the old horse rented a stall in the wholesale clothing market of Shahe. All the shopkeepers of many clothing stores across the country will come here to purchase.

In the 90s of last century, Lao Ma first built up a small building by virtue of this business. He bought a car very early. Later, he bought a house in Guangzhou and changed to a high-end Audi.

Because of so many years of high quality customers, including some South African countries, he has earned two million in a year.

"I could receive forty or fifty customers from all over the country one day, and now I'm thankful to be able to receive ten customers a day."

Lao Ma said that at the earliest time, more than 90% of the people were making money. Slowly, a part of those who did not manage their minds began to lose money.

Over the past few years, people in the industry have estimated at least 20% loss each year, and even those who make money have greatly reduced their profits.

The best year of the horse business is nearly 4 million of the year's profit. Even last year, the old horse made about 1 million.

In the first half of last year, the old horse not only earned its stalls.

Net profit is about 400000.

At the beginning of this year, the old horse obviously felt that business was not as good as any other year.

In the dry horse industry, if the rents in the first two months are not even around three hundred thousand, it will mean business is not optimistic. However, there is a case: business is bad in the first half of the year, but business is very good in a few months in the second half of the year, or because customers need to increase substantially, or the appearance of a particular garment is particularly popular.

The first half of this year will be over, so far, the boss's 320 thousand yuan stall rent has not yet been earned.

In addition, the old horse still has a lot of expenses, including labor costs and rent fees in the manufacturing workshop, and lost money in the first half of the year. This is the first time that the old horse has encountered.

Strangely enough, a niece of Lao Ma ushered in the "rising period of career".

The little girl graduated for 3 years, because she did not like to go to work to be led by the company. In March last year, the little girl simply resigned to the old horse shop and opened a shop to sell clothes made by the old horse.

At the same time, we widely collect customers' opinions on the Internet and produce styles that customers like.

Last March to the end of the year, Lao Ma's niece realized 120 thousand yuan in revenue.

In the first half of this year, the little girl sold her clothes on the Internet and realized a profit of 130 thousand yuan. This means that if there is no accident, Lao Ma's niece can achieve a profit of at least 250 thousand yuan this year.

The little girl is alone, this year.

More than the old horse is not much suspense.

At the same time, a lot of people who used to do clothing business in front of the old horse saw that the clothing business was becoming more and more difficult to do. They threw money into the stock market or bought the fund. Some friends had earned four or five million, and at the same time, they earned about 1.2 million, which made the old man envious. He didn't understand the stock market and had never entered the market.

The old man felt very puzzled: the economy was so poor, so the stock market was nowhere to go. Why did so many people go to the stock market and earn a lot of money? Who was going to do business?

However, the confusion is puzzled, and the old horse knows that it is a bit behind the pace of the development of this era. The old way of making money may be about to say good-bye. The old horse needs to find new ways of making money. Even in the clothing industry, it is necessary to change the way of operation, such as relying more on the Internet and e-commerce.

The old horse said, next he wants to learn electronic commerce with his niece, from the ideological pformation first, and then achieve the successful pformation of business.

It seems that the clothing store must also "+ Internet", otherwise it can not be mixed up!