Why Is Nike Beating LV And Chanel?

Looking at so many clothes brands around the world, if you choose the one you think is most valuable, who will you choose? Your first response should be some expensive, frightening, people who dare not think of LV, Prada, Chanel and so on.

But a few days ago, MillwardBrown launched the tenth BrandZ world's most valuable brand list, giving the world's most valuable clothing brand to Nike.

Yes, the shop is full of streets and lanes. Everyone will not be guilty when they enter the shop, because the Nike you buy is the same.

The concern is that Nike is not the most valuable player this time.

"Brand", but the most valuable clothing brand.

This is the twenty-eighth time Nike has entered the top 100. In the top 10, it defeated Zara, H&M, RalphLauren, HugoBoss and TommyHilfiger.

In the big fashion brands, it also beat LV (ranked thirty-second, the most valuable luxury brand) and Hermes (ranked fifty-fifth).

In the seventh place, Adidas and ninth Lululemon are the other two sportswear brands entering the top 10.

What is particularly worth mentioning is that Nike ranked thirty-fourth last year, after LV (ranked thirtieth last year).

This seems to be in line with the market in China. The growth rate of China's luxury market in 2014 was -1%, and in 2013 it was only 2%.

But in the 2014 fiscal year, Nike Greater China realized revenue of $2 billion 602 million, up 9.29% from last year.

So it's not hard to see why the LV will be squeezed down by Nike. The sales data of the market is the best evidence.

Adidas, which is commonly known as Nike, is 1 billion 811 million euros in the 2014 fiscal year of Greater China.

In contrast, the domestic sports brands are hard to compete with, and Lining, a former market favorite, lost 586 million yuan in the first half of 2014, and the net profit of the rising star Anta in 2014 was 1 billion 700 million yuan RMB (LiNing).

For the Chinese market,

It's still people's favorite.

Why

It will replace LV as the most valuable clothing brand, which is not related to the fashion trend.

Sporty style clothing has long been limited to clothes that only need to be worn during sports, and it doesn't have much to do with fashion.

Do you remember? A few years ago, the cock wire boys at school were usually considered to be boys in sportswear.

Today, comfortable and fashionable sportswear has been popular for several years in fashion circles, and it does not mean to fade away at all.

Even luxury brands are releasing sportswear costumes. Do you still feel that sports are only "sports circles"?