Shen Guojun Resigned Formally And Made Great Arrangements For Yintai Group.

How can we really integrate traditional business and the Internet more closely? The answer of Shen Guojun, founder of Yintai business, is to directly position the position of Yintai commercial belt to the Internet giant Alibaba.

And he turned to be the big layout of Yintai group.

In June 5th, Shen Guojun, founder of Yintai business, announced that he was officially resigned as chairman of the Yintai business board and chairman of the strategic development committee.

The above duties were taken over by Zhang Yong, chief executive of Alibaba group.

Prior to this, Shen Guojun told the board of directors after the April 28th Annual General Meeting of Yintai business that he decided to resign as chairman of the board and chairman of the strategic development committee because he needed to concentrate his time and energy on other matters.

On the day before his resignation, Shen Guojun sent an e-mail open letter to all employees of Yintai business in June 4th, telling him what he was leaving because of other affairs.

In his letter to employees, Shen Guojun stressed that although he left, the Yintai business in the future will be led by a high-quality management team full of innovation and change awareness and Internet thinking, with rich online and offline retail experience, and become a giant in the integration of e-commerce and traditional business.

He mentioned the high quality management team, its new leader, Alibaba CEO Zhang Yong.

This means that Shen Guojun has given up the position of chairman to the new chief executive of Alibaba, a strategic partner, and is closer to promoting closer cooperation between the two sides.

In 2009, after attending the Wuzhen Internet Conference, Shen Guojun led Yintai business to begin pformation.

In 2010, Yintai business became the first forerunner of the traditional retailing industry to embrace the Internet and launch the e-commerce platform "Yintai network".

This year, Yintai business from capital, ownership structure to the chairman of the board of directors of the company has come to the "great leap forward" towards the Internet.

In April this year, Alibaba group announced jointly with Yintai group that Ali will invest strategically in Yintai business with HK $5 billion 370 million (about 4 billion 295 million yuan), and the two sides will integrate the advantageous resources to construct a set of future business infrastructure system under the online and offline business.

Yintai business bulletin shows that Ali group will invest in Yintai commercial new shares and convertible bonds.

After the paction is completed, Ali group will hold 9.9% of Yintai business and a total of HK $3 billion 710 million (about 2 billion 968 million yuan) convertible bonds.

Yintai Commerce said that through the cooperation of both sides, Yintai business can not only integrate into the whole ecosystem of Alibaba, but also integrate all the offline resources through the Alibaba ecosystem, and speed up its own comprehensive digital process, and have the opportunity to bring the traditional retail business into a vast blue ocean, thus creating the traditional business.

New profit model.

In an interview at the end of April,

He told reporters at the interface that he believed that Yintai business had gone ahead in the retail business.

He hopes that the development of traditional commercial retail in the future will be integrated with the resources of the Internet platform.

He believes that cooperation between Ali and Yintai is expected to create a new business situation for both sides to win. It is probably the best commercial O2O innovative product.

In his letter to employees, Shen Guojun said he would spend more time in Yintai public welfare, Yintai land, Yintai resources, Yintai financial investment, Yintai agricultural development, Yintai future technology city, Yintai Center, "In" and Yintai City Shopping Center after resigning as chairman of Yintai business board.

One approach

After watching Shen Guojun's open letter, he believed that Shen Guojun's resignation did not mean he would abandon the commercial retail sector.

Because Shen Guojun mentioned in his letter that in the future, he will devote more time to his business, including "In" and "Yintai City Shopping Center", which is the high-end retail business that Yintai group has recently built up.

Although he resigned as chairman of Yintai business, Shen Guojun will continue to have business contacts and support with Yintai business.

"Yintai agricultural development" and "Yintai future science and technology city" are the two new terms appearing in Yintai business.

This means that Shen Guojun, an innovative and innovative guy, has a new business objective. He is redesigning the commercial empire of Yintai.