PUMA: Down 30% Compared To The Same Period.

Famous in Germany

Puma and equipment manufacturer (PUMA) said that in the first quarter of 2015, because of the continued negative impact of exchange rate in recent months, especially in the face of strong dollar, Puma's gross profit margin and

Had a great negative impact.

1-3 months, the company

It fell by 30% to 24 million 800 thousand euros (about 2800 US dollars).

Operating profit fell 36% to 37 million 500 thousand euros, despite its sales growth of 13.2% to 821 million 400 thousand euros.

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In the face of the severe impact of the electricity supplier on the traditional market, where does the traditional leather city go from here? How can the traditional traditional shop type leather city business mode adapt to the new normal of the compound experience consumption? In May 27th, the Chinese women's shoes city held the Chengdu International Leather City cooperation agreement signing ceremony and project promotion conference. The China Leather Association, the Sichuan Leather Industry Association, the Chengdu Leather Industry Association and the Chengdu International Leather City operator signed a quartet strategic cooperation agreement. They will work hand in hand to build the Chengdu intercity leather city integrating the leather industry's whole industrial chain and integrating into the experiential operation mode, and the domestic well-known leather brand enterprises from Zhejiang, Guangdong and other places sign up.

It is understood that Chengdu international leather city total investment of about 1 billion yuan, with a total construction area of about 230 thousand square meters, is expected to open in September 2016, the leather city will be built into a new R & D center, custom center, brand distribution center, International Conference Center, electronic business platform center, a new generation of leather brand living hall is equivalent to a new industry format, experiential mode of operation leather city will make up for the traditional shop type leather city function of a single development short board.

What exactly does the new generation of leather city look like? Xie Ping gave the answer at the Chengdu international leather city cooperation signing ceremony and the project promotion conference. He said that the main function of the traditional shop leather city is the display of leather goods, and the new generation leather city will overturn the traditional leather city's operation mode, and will introduce the whole industry chain of the leather industry. For example, what kind of products are needed in the mainstream leather market at home and abroad? What is the latest trend of the leather industry? It can be found in the Chengdu International Leather City, and the new design concept of leather industry can be pformed into leather goods.

"We had the idea of upgrading the traditional leather city three years ago, and have studied the famous international and domestic Pi Jicheng's operation mode successively.

Chengdu international leather city takes the leather industry as the main industry chain. It will build a modern leather city integrating R & D center, personalized customization center, brand publishing center, International Conference Center, electronic business platform center and a new generation of leather brand living hall. The modern leather city holds the development destiny of leather industry.

Xie Ping told reporters that the traditional leather city's industrial format is single, its main function is product exhibition, and the modern leather city is a compound development road. The industrial form extends to the whole industrial chain. The modern leather city will become an important platform for testing the market competitiveness of leather products, and it will have a bearing on the healthy development of leather industry.

According to Chengdu International Leather City operator, in order to enhance the consumption experience of the modern leather city, they also introduced new experience industry formats such as shopping, leisure, food, wedding, tourism, conferences, exhibitions and auctions, and at the same time created a cultural salon settlement covering 1 square meters of photography, calligraphy, painting and art.