Founder Of Forest Business

Reporter: compared with traditional brands, where are the advantages of Internet brands such as "living on the left"?

First of all, we are a new brand with no worries.

At the beginning, customer oriented, many people on the internet think that the rate of 30% repeat purchase is very high, but we hope to achieve 70% or 80%, or even 100% of the rate of return.

We should let every customer who has bought our clothes turn back. This is our attitude towards customers.

Internet data is very pparent, which is also very different from the traditional brand of the Internet brand. It can make the brand contact with customers at zero distance, and the reaction is very fast.

The product can receive feedback from customers on the next day, from the type, material, service and so on, and our three scores are over 4.9, which is rare in Amoy brands.

Lin: I don't think online can replace offline. As a brand, this is just a different channel.

At present, there has not been a successful brand on both lines.

In the apparel retailing industry, online accounts for only about 25%, indicating that there is still much room for online shopping.

But the future consumer groups will become younger. When these young groups become mainstream consumer groups, the proportion of online customers will be bigger and bigger.

Whether the line should go to the line, whether to go online or not, this is only a channel problem. The key is whether the brand can give consumers a sense of trust.

Now, "left on the left" clothes are priced at more than 1000 yuan, and consumers will still buy them, because they have a sense of trust in the brand, so we do not have channel problems, but how to organically integrate the two.

At present, "living on the left" will not be opened under the line, not without consideration, but has not yet acted.

What we need to do is to interact online and offline, and try our best to make new business models.

Reporter: how do traditional brands make marketing through Internet thinking? What are your suggestions?

Lin: I think the most important thing is to change thinking, especially the thinking of leaders must change.

Many brands have lost the development of online channels to professional managers, solidifying many process patterns.

If you do not pay enough attention to push online sales, it will be very difficult for the brand to grow up quickly.

Because the price system, management system and products will be in conflict, there will be a very painful pformation process.

Therefore, if a leader can not support such an action, it is difficult for traditional enterprises to break through the online marketing.

Nowadays, many traditional enterprises also attach great importance to online channels, but in the current market environment, the cost of online traffic is higher and higher. The electronic business platform is also strictly examining the threshold of brand entry, so the growth of a brand needs time, place, and harmony.