How Does A Clothing Store Owner Grasp The "Entity Shop + Shop" Mode?

First run a physical store, value a brand and model goods, then secretly note down the number, then "kill back" the online genuine discount store, take the "baby" below the brand store price. This is the "fitting family" and "copy number clan". There are many "fitting families", especially among young people.

Some entity stores have begun to try a "unified" route in the face of the impact of online shops: when they open their own stores, they also register their own online stores. But how to combine the entity store with the online store? This brings new requirements to shopkeepers.

Field stores should be purchased according to the needs of customers, and the positioning of products should also conform to the habits of the surrounding consumers. The choice of products sold by online stores is larger. The goods of a physical store are more seasonal than those of online stores. The photos on the network are just pictures of commodities, which do not require much space. However, due to the limited storage and display space, physical stores can choose to sell low-priced products for some seasons.

The seasonality of physical stores is stronger. Follow seasonal changes into different goods. Many fashion shops hang seasonal patterns and are the most popular ones. style 。 Clothing in the clothing shop Seasonality It's a little slower. In addition, if the online shop has the same clothes as the physical store, it can make the difference price and the same price.

Clothing online shop pays more attention to good service attitude, because after sale, it has a function of mutual evaluation. The service of the entity store is more casual. Many clothing stores do not care about having a big fight with customers. However, clothing shop sales must avoid such a situation.

If only one shopkeeper is alone, it's hard to support. Physical store Operate with online stores. The clothing store is basically from 8 in the morning to 12 in the evening. Someone needs to take care of the clothing store. Only in this way can entities and online shops benefit.

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Opening the clothing shop has become the dream of many entrepreneurs. It is also considered as an entrepreneurial opportunity with less investment and relatively low threshold. When preparing to open a clothing store, there are many knowledge that clothing owners need to store.

There are many styles of clothes. Men's wear, women's wear, children's wear and so on are basic categories. According to style, the common styles of clothing include Ruili, hippie, maiden, ladies, Korean, ethnic, European, American, college, commuter, neutral, hip-hop, idyllic, punk, OL, Lolita, street, minimalist, Bohemia and so on 18 kinds. These classifications will be very troublesome for clothing store owners. Before opening a clothing store, we must first understand the location of these clothes and the sales target.

Clothing agency is to find a clothing brand, and then buy goods from them. This saves some worry and doesn't need to run out to buy goods. However, the limitation is that the style and style of the agent's products are fixed. Buying bulk cargo is going to the wholesale market itself. Then classify yourself, match it yourself, and sell. There is also their own design clothing sales. Such a way of operation requires familiarity with fashion design and specialized clothing factories for their own production.