How Clothing Enterprises Respond To The Needs Of Consumers

Now many people know O2O, O2O is Online to Offline, online and offline.

But we can think of another way, such as Offline to Online.

Imagine that a clothing store does not need any store staff.

When customers enter the store, the 3D identification device at the door calculates the recommended information on the phone according to its shape and preferences, including the location and style of the recommended product.

When the customer tries some clothes, the screen of the fitting room will give the details of the dress and the video of the model.

Customers pick products, pay by mobile phone scanning product labels code, and then send clothes to the outside of the pmission rod, and finally the store's external staff send clothes according to the designated address and time.

Customers complete consumption and then go to another house.

This model is commendable is the convenience of fast online shopping and consumer experience oriented entity shop combination.

There is a good saying that technology does not eliminate physical stores but only optimizes its user experience.

In foreign countries, the proportion of online shopping is relatively small, and mainly software, e-books and so on.

But in China, the proportion of online shopping is quite high, and is constantly improving, and everything is sold.

This is determined by China's basic national conditions. From the two interest rate cut by the central bank this year, we can see that people's consumption desire is generally low, and the liabilities of enterprises are heavy.

The convenience of online shopping is a factor, but the price is lower than that of physical stores. It should be a decisive factor.

However, many online shops have low gross profit margins, and profit margins have been squeezed considerably, resulting in problems in some product quality, fakes and defective products, resulting in no win-win for businesses and consumers.

This is not a healthy business ecosystem.

Even in the era of digital information, manufacturing is still very important, because it is related to the prosperity of a country.

Americans now reflect: why should a country cheer for Boeing's recession and Facebook's victory? Losing the manufacturing industry may lose the foundation of innovation.

Taking the Chinese garment industry as a matter of fact, in recent years, it is really not very prosperous. One of the reasons is that consumers' consumption desire has been reduced. However, I think that the failure of enterprises to succeed in a timely manner is the decisive factor.

Why do we say so? First of all, enterprises can reduce their profits to the original reason because of "economic recession" and "online shop taking away share" and so on.

But as the saying goes, "there is only one reason why the product is unsalable and business is depressed, that is, the present working method is no longer able to meet the needs of the times and consumers."

Most business operators are bound by past historical experience and have no courage to change the concept of business models that have been successful many times before, thus losing competitiveness.

Enterprises should regard "customer needs" as competitors, instead of "peers" and "economic environment" as competitors.

Every era has different needs of customers in different times. Only by clarifying customer needs and changing themselves can we adapt to the trend of the times.

So what is the pain point? I think it is "cost-effective", "difference", "sense of presence" and "convenience".

The economy is depressed, so the price of goods is high; the "80" and "90" generation are more personal and independent, so the demand for goods is different; from WeChat, micro-blog, etc., people can see that

Looking for an indescribable sense of existence, and shopping online can see the importance of convenience for customers.

How should we change it? First of all, let's set aside the successful experience, analyze the needs of consumers now, find the consumption pain points of target customers, use cloud and big data to analyze and to customize production according to the results.

Take the garment industry as an example.

From "refining" to "fast fashion", this requires clothing brands to react quickly to the market and reduce the production cycle, thus importing advanced information management software.

And in the process of clothing development and production, the brand is

In terms of design and R & D, the time taken is longer. How can we control and shorten the development time? Now, we can solve this problem by using the smart browser of the sewing machine.

Sewing browser is an information platform for browsing and managing local work data and Internet data. In the aspect of local data application, it can effectively manage and make use of the working process and data in design, pattern and edition, so that the efficiency of each developer can be maximized and the work synergy is strongest, so as to shorten the development cycle.