66 Thousand Registered Trademarks Outside Zhejiang Are The Highest In The Country.

According to the "annual development report of China Trademark Strategy 2014" issued by the State Administration for Industry and commerce,

Last year, the province added 5948 overseas registered trademarks and 66 thousand overseas registered ones, ranking first among all provinces, municipalities and municipalities in the country.

New application of Zhejiang Province in 2014

197 thousand, 134 thousand registered trademarks were granted, totaling 965 thousand. After Guangdong Province, it ranks second in the country.

42 well-known trademarks were added, totaling 498 pieces, ranking fourth in the country.

Statistics show that since Zhejiang launched the internationalization strategy of trademark brand, the whole province has been overseas.

It has surged from less than 10 thousand in 2006 to 66 thousand in 2014.

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In the first quarter, the total import and export volume, imports and exports decreased by 18.1%, 33.4% and 0.9% respectively. In the face of such data, Shandong province has recently issued ten opinions on stabilizing the growth of foreign trade and accelerating the development of new competitive advantages. Specific measures include speeding up the construction of "export agriculture products quality and safety demonstration province", expanding the export advantages of agricultural products, and implementing the "global value chain leap" project.

Zhejiang will also introduce policies and measures to promote steady growth of foreign trade in recent days, so as to escort the target and export tasks of the whole year.

On May 26th, the director of the Zhejiang Provincial Department of Commerce said on Sunday that in the special research of Taizhou market, although the export of euro area, ruble area and yen area has declined in spite of the unfavorable factors such as exchange rate fluctuations, the overall situation of Zhejiang's foreign trade operation has shown a trend of "high and low to better".

Recently, the provincial Party committee and the provincial government will introduce a series of policy combinations to promote steady growth of foreign trade.

Jiangsu inspection and Quarantine Bureau recently released 16 measures to support the steady growth of foreign trade in the province.

In addition, reporters learned from the Guangdong Provincial Department of Commerce, the Guangdong provincial government is also tightening up the study of enterprises, studying the series of policies and measures to stabilize foreign trade.

Customs statistics show that in the first four months of this year, the total value of imports and exports of seven provinces and cities in Guangdong, Jiangsu, Zhejiang, Shanghai, Shandong, Beijing and Fujian accounted for 77.2% of the total value of imports and exports, 0.5 percentage points lower than the same period last year.

In the first four months of this year, China's exports were negative growth for three months, of which exports in April dropped by 6.4% over the same period last year, the worst performance since 2009.

In addition, the Canton Fair, which has been seen as barometer and weathervane of China's foreign trade, has seen a double drop in attendance and turnover.

The latest manufacturing PMI in May showed that the new export orders index and import index were all below the critical point, 48.9% and 47.6% respectively.

Industry analysts pointed out that these showed that the global market demand recovered slowly, and China's foreign trade, especially exports, will still face obvious downward pressure in the short term. It is expected that it will be more difficult to complete the planned growth target in the whole year.

Recently, a number of export enterprises were visited by reporters. Most export companies and overseas buyers listed the RMB exchange rate as one of the most important sources of export pressure.

Since last year, due to the depreciation of the euro against the RMB and the US dollar, the import demand of European market is far lower than expected.

In addition, demand for Brazil, South Africa and other markets has also declined due to the strong trend of the renminbi, especially for the export of consumer goods.

In addition, political instability in some countries and regions is also one of the reasons for the increasing pressure on exports.

According to enterprises, the market demand in the Middle East has declined more obviously since the war in Syria and Yemen last year.

A number of electronic consumer enterprises said that the Russian market demand declined significantly by the Ukraine crisis, Russia and Europe and the United States economic tensions.

However, although China's foreign trade is still facing greater external downward pressure in the short term, however, the economic reference Daily reporter found that the new trend and new trend of the acceleration of the concentration of foreign trade industry, the pfer of overseas production capacity and the upgrading of domestic production capacity, the export power in some fields and the import power have also basically appeared and established.

Electromechanical products are the largest export commodities in China.

Wang Guiqing, vice president of China Electrical and mechanical Commerce Association, said that cost advantage is still the traditional advantage of China's mechanical and electrical enterprises. At the same time, Chinese enterprises are developing new advantages, such as leading technology, large-scale production and technological quality advantages. "For example, since last year, many mechanical and electrical export enterprises have replaced robots with robots in large numbers, which not only improves productivity, reduces costs, but also improves product quality, and overseas sales channels of many enterprises are further expanding, which will help to alleviate the downward pressure."

Lu Xun, deputy director of the foreign trade department of the Ministry of Commerce, said that the current internal and external environment supporting the rapid development of foreign trade has undergone profound changes: first, external demand, and world economic growth has changed from a long period before the financial crisis to a slow growth after the financial crisis.

The two is industrial pfer, from large-scale industrial pfer led by pre crisis multinational companies to the industrial return and re industrialization of developed countries.

The three is the competitive advantage. In the past, labor intensive, low-cost competitive advantage, now the environment, land and other resources constraints further increased.

"After the change of internal and external environment, our traditional competitive advantage is weakening, but the new competitive advantage has not yet formed.

The development of foreign trade should be said to have entered a new normal.

He pointed out.

The experts interviewed by reporters also said that the current growth of China's foreign trade has entered a new normal of medium and low speed growth. It is necessary to see the arduous challenges. We must also realize that "made in China" still has the international competitiveness, is in the replacement stage of the old and new "comparative advantages", and does not blindly introduce the "rescue market" policy. Instead, it will continue to focus on the optimization of the system environment and the adjustment of the industrial structure.