Nike Has Occupied The Fashion Circle And Occupied The Position Of "Hegemony".

With the trend of fashion movement becoming more and more popular, the world-famous sports brand Nike also joined in the fierce battle without any weakness. It formally announced that it would continue to fight the female consumer strategy and strive to increase sales from 5 billion US dollars to 7 billion dollars in the next two years.

Millward Brown advertising company announced the results of the tenth annual BrandZ world's most valuable brand ranking in 2015.

Everyone was excited when they learned that Apple company had replaced Google as the number one brand.

However, there is another news point that deserves our attention: Nike ranks first among the most valuable clothing brands.

Note that it is not the most valuable sportswear brand, but the most valuable clothing brand.

Nike ranked twenty-eighth in the overall ranking of top 100 brands, while in the top ten ranking of clothing brands, it defeated Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Hilfiger to become number one.

In the conventional fashion category, it also beat Louis Weedon (luxury goods ranked thirty-second) and Hermes (luxury goods ranked fifty-fifth).

In addition, among the top ten brands of clothing brands, there are two other sports brands listed among them, the seventh ranked Adidas and the ninth ranked Lululemon.

Last year, Nike ranked only thirty-fourth, behind Louis Weedon (thirtieth).

Compared with those of perennial

The top ten brands, including Louis Weedon, Gucci, Prada and so on, are more interesting than Nike.

Although in the long run, keeping the ranking is more meaningful for brand prospects.

Nike talked about its position in the field of fashion was promoted mainly because of its "leisure sports apparel" promotion, as well as people's passion for brand tight Bottomwear.

Nike also has very interesting development ideas for the future.

You may remember that Nike opened a large fashion show in New York last October. Many celebrities attended the event, including former well-known tennis star Li Na and many professional models, such as KarlieKloss, and European fashion editor from various media.

Imagine the secret fashion show in Vitoria, full of sports underwear models and passionate films.

This is the feeling of Nike fashion show at that time.

Obviously, Nike is already encroachment on fashion circles.

Although Nike headquarters is located in this small place in Oregon, it can not be compared with Paris, Milan, New York or London, but this does not mean that the company can not win the praise of women's clothing.

In the fashion circle, Nike has to be vigilant against this formidable opponent.

Nike brand President Trevor Edwards said in an interview, "powerful."

Will no longer be able to impress skilled consumers, the Nike headquarters in Beaverton, Oregon, will continue to focus on real-life tying and strive to resonate with women with fitness awareness.

In addition

Nike has 650 thousand female fans. They watch the latest news of Nike every day, and nearly 180 thousand people download the Nike women training application.

Edwards points out that the multifarious links will help promote the growth of women's clothing category, while Nike's goal is to grow to $7 billion in the next two years.

He described this growth as "the largest sport and lifestyle business in the world today."

For more and more non sports brands to enter the "sports and leisure" market, Edwards said, "we do not think this is a trend.

We think this is a cultural change.

Exercise has become a part of life.

Many others have seen opportunities and done this.

And I believe competition is a good thing because it keeps you focused.

We believe that there are several brands that can produce this kind of relationship with our customers like us, so that she can get better capabilities.

At the same time, we gave her a thorough service and invited her to participate in sports.

If you enter our store, you will know that our clubs and training clubs can involve women in the brand.

We believe that we have a complete product to enable our customers to integrate into this healthy lifestyle.