Luxury Characteristics Mainly Serve A Small Number Of Consumers.

"Luxury electric business is the last second of the electricity supplier."

Cao Yundong, the founder and CEO of the treasure net, is so impressed by his career.

Indeed, from the beginning of the first luxury electric business in 2008, this field has been controversial, and the issue of authorization is the focus of debate.

However, at the May 25th A round of fundraising conference, Cao Yundong thought the issue of authorization was not difficult to solve.

Compared with the general consumer goods, luxury goods are unique, scarce and rare. They are high-grade consumer goods beyond the scope of people's survival and development needs.

These characteristics determine that luxury does not rely on quantity to do the market, mainly to serve a small number of consumers. However, China's luxury goods providers want to operate and sell luxury goods in the form of low volume, which destroys the pricing system of luxury goods group, and it is difficult to get the official authorization of luxury brands. At the same time, it also ushered in a query about the real and fake commodities sold by luxury electric suppliers.

However, Cao Yundong has his own view on the licensing of luxury electric business.

"I have been very puzzled about the issue of authorization, and I have always been puzzled, but this is a false proposition from the luxury business itself."

Cao Yundong came to this conclusion mainly because of his experience.

"We talked to GUCCI once, and the other side said that as long as we reached a quota, we could give us an authorization, and once there was an authorization from the brand."

Therefore, Cao Yundong believes that as long as the sales volume of the electricity supplier itself is large enough, it is not difficult to win the authorization of the brand side.

In Cao Yundong's view, for luxury electric business, the authorization of the brand is not important. What matters is the speed of its development, whether it can provide users with valuable experience and meet the needs of shopping.

As for the issue of authorization, he believes that as long as the time brand will be authorized by the brand to emo, it is like the early Jingdong and

There is also a hard struggle, but now we have to shake hands.

Nevertheless,

The goods sold by the electricity supplier are almost 77% off of the original price, or many people are skeptical.

"Is it so cheap?" most consumers drew a big question mark in their hearts.

In this regard, Cao Yundong explained: "the market price of more than 5000 yuan box, we only sell 1999 yuan, not because we enter the price cheaper.

In fact, many suppliers know that the price of the net is higher than the price.

This explanation is a lot of luxuries.

Consensus.

But the question is why do luxury electric businesses lose money? Cao Yundong thinks that this is mainly done to attract customers.

Reporters access to information found that the number of luxury electric business in the peak period has more than 60, but there are few to survive.

Once popular in the industry, such as Zun cool network, respecting network and hoha network has disappeared without any trace. However, walking show network, Jiapin network, vip.com and so on have embarked on the road of pformation and development.

Although many people left, Cao Yundong decided to stick to it.

However, luxury electric providers want to get consumers' trust and guarantee that genuine products are the most basic red line.

To this end, we have just got matches, fast deer, equity investment fund, Shanghai macro tide investment center and genetic capital total of 60 million yuan financing treasure net, ready to work hard on "fidelity".

"We are ready to unite all suppliers and China United Property Insurance Company to launch a genuine guarantee insurance. Anyone who can buy things on the treasures online can be insured. If the quality of the products is found to be problematic, including real or false, they can take the lead in claiming compensation from the insurance company."

Cao Yundong said.