Create Visual Impact And Welcome The Arrival Of "Emotional Consumption Era"

Logo is important for modern brands, especially for unreserved clothing brands.

In modern society, signs are not only symbolic symbols of brands, but also show the industry characteristics, spiritual outlook and cultural connotations through clear and concise images.

Logo, as an indispensable part of modern commodity society, has become an artistic language and visual recognition.

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As an element of social culture and aesthetic taste, it conveys aesthetic value and cultural value through special symbolic language.

Logo in creation

It plays an important role in the process of famous brand products.

In the process of dissemination, it enables consumers to establish a good impression and trust relationship with enterprises, which is conducive to the formation and promotion of enterprise status.

At the same time, it promoted the importance of trademark art form and promoted the value of trademark design.

CHANEL if there are fewer brimming double C signs, I believe that FANS will be very dissatisfied with the fanatical FANS. The counterfeit of LV is so rampant that the company will be entangled in order to maintain the brand logo.

There is an inevitable temptation. For consumers who can not afford LV, the brand logo on the counterfeit can also satisfy the inflated vanity slightly.

For brand terminal sales, a distinctive logo image is very important.

Logo image, also known as the image vertical plate, is the local decoration that best reflects the brand image of the store. It usually places Logo, advertising pictures and so on.

No matter in the design process or material selection, it is usually a highlight in the decoration of the store, and it is spare no effort to decorate the place meticulously.

It should be noted that spare no effort in decoration does not mean that all the characteristic elements of the company are all piled up.

Many enterprises are striving to display their advertising content in this limited advertising space, for fear that this advertising site can not display their brand connotation, and always fill this tiny place.

In fact, this is a major offense against terminal advertising. Concise and clear should be the gist of sales terminal advertising. Many elements stack up incomprehensible things. In the era of advocating efficiency, there is no market, and consumers will never have the patience to carefully interpret what designers are trying to say.

The perceptual components of terminal advertising are often more rational than those of the rational ones. The emphasis is on Logo, with the emphasis on the spokesperson who spends a lot of money, and the emphasis on the core value of the brand is enough.