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    The Failure Rate Of Children'S Articles In Shanghai Exceeds 2.

    2015/5/29 22:53:00 29

    ShanghaiChildren'S ProductsNot Qualified

    Near the "61" children's day, Shanghai city commerce and Industry Bureau recently sampled children's clothing, children's shoes, children's cars and children's toys sold in the main shopping malls, supermarkets and comprehensive trading markets in the city.

    Reporters learned that the results showed that the rate of failure was 23.2%, and the top of the list of Black Lotus, Po Daxiang and other businesses have not "first offender".

    In 2012,

    Spot check

    60 batches,

    Rejection rate

    22%, in 2013, 80 batches of samples were collected, the failure rate was 30%; in 2015, 85 batches were sampled and the failure rate was 36%.

    According to the industry and Commerce Department, the failure rate of children's toys is on the rise, and the quality is worrying. Judging from this year's situation, the problem of warning labels, small parts and plastic films always exist.

    In addition, for children's wear,

    Children's shoes

    The sampling rate of children's cars was 16%, 21.7% and 7.7% (the same period last year was 50%). There were 85 batches of 4 children's toys, 31 batches were not qualified, and the unqualified rate was 36%.

    At present, the Municipal Industrial and commercial bureau has ordered relevant operators to take off shelves, withdraw from the market, stop selling unqualified goods, and investigate the operators of unqualified goods on file according to law.

    Related links:

    For the construction of the China Jinjiang sports shoes index, many people in the industry also gave their own suggestions: there are more dimensions in the index division, so that the whole index is more plentiful and more precise.

    "If the industry can have such a barometer, we can not only understand the development trend of the whole industry, but also understand the information of the market through reading index, which is a very necessary thing."

    Lin Shuqi, director of Quanzhou Huaguang college shoes and Clothing Science Research Institute, said.

    Xie Jiasheng, Deputy Secretary General of Fujian footwear industry association, told reporters that sports shoes are a large category of footwear industry. In the past few years, because of the pressure drop of inventory pressure, but from the relevant reports of domestic and international sports brands, the volume of electricity supplier pactions, and the amount of consumer purchases, we know that this year's sports fashion trend is obvious, and sales are rising.

    "China Jinjiang sports shoes index" is of great practical significance in this critical period.

    "Jinjiang has not only Anta, 361 degrees, XTEP and other faucets, around us, many friends and relatives are engaged in sports shoes related industries, it can be seen that this industry in Jinjiang's foundation.

    It can be said that in addition to Jinjiang, other parts of the country have no way to do sports shoes index release.

    The success of this incident is undoubtedly helpful to further lay the leading position of Jinjiang in the field of sports shoes in China.

    A shoe clothing enterprise official said.

    At the same time of the Zahi index, many enthusiastic industry friends also gave their own views on how to do the index in the future.

    Xie Jiasheng believes that the more dimensions of index, the closer to the market.

    "Factories and materials market are only suppliers. If we know the buyer's preferences from the buyer's market, for example, they are more casual, lifestyle sports shoes, or technology sense, pure sports shoes, I believe it will make the sports shoes index more meaningful."

    Xie Jiasheng suggested that the relevant units in the process of collecting data, consider from the volume of consumer purchases, consumer purchase trends and other dimensions, understand their weight ratio, give the industry a clearer guidance.

    In this way, the production and development of market segments will be very helpful.

    In Lin Shuqi's view, this is an era of innovation. Technological innovation can make sports shoes sustainable development.

    "At present, there is a similar development in the sports shoes market. Therefore, I suggest that the technology innovation module should be included in the index, which will play an important indicative role in the industry."

    In addition to the recommendations of the index division, many entrepreneurs' friends also gave their own suggestions from the perspective of communication.

    In addition to regular newspapers, magazines and websites, it can also be disseminated in conjunction with WeChat public numbers.

    In addition, the industry can regularly invite the industry to explore the contents of the index, so that the index will be closer to market demand.

    Insiders said.


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