Advantages And Advantages Of Fashion Alliance

Clothing franchisor slowly came to the front, let more people realize that clothing alliance has many advantages and advantages.

What are the advantages and advantages of fashion alliance? Let's take a look at it.

Garment franchisee can get professional and technical assistance from headquarters, which is a shortcut to success for inexperienced entrepreneurs.

According to the statistics of small and medium enterprises in the United States, the proportion of self operated shops failed in the first year of operation was 30%-35%, while the franchise chain was only 3%-5%

The most troublesome problem for an entrepreneur is how to improve his reputation and attract customers.

But joining the headquarters often has established a good public image and high quality business services. From the consumer's perspective, the franchisee's branches will also be viewed as an enterprise of a large group.

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With this advantage, garment franchisees can quickly consolidate their market position.

If a family

It takes a long time to grope for a feasible management method alone.

If investors join the garment enterprises, they can get the training of headquarters management skills, business know-how and business knowledge immediately.

The headquarters of franchising chain implements the policy of distribution area protection, and headquarters feedback to the franchisees from the information collected and collected by the franchisees, and the franchisees are always ready to respond to the market and increase their competitiveness.

Advertising is done by headquarters.

According to the proportion of the headquarters to pay a certain fee, after the headquarters of the planning, issued a national advertising, the content is consistent, the influence is big, every franchisee can benefit from it, the cost of sharing is obviously lower than that of advertising alone.

The advanced management and technology of the headquarters, the unified store name, service, storefront decoration, standardized management, set up the overall enterprise image.

No matter when and where, consumers can enjoy high quality and high level of goods and services.

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When you analyze the local business circles in the terminal and investigate competitors, you should also form an effective separation from your competitors according to your own conditions, so that you can overcome the mutual influence caused by the distance and make yourself stand out.

1, understand the positioning of competitors: assuming that you want to enter the vicinity of the position, each opponent is running a mid-range women's brand, then you should consider the operation of some high-end women's clothing, in order to form a difference in positioning, so as to seize the opportunity.

Of course, the differentiated operation here is not to be superior in attitude, but from the two angles of self operation and regional management, and form a high and low collocation, so as to jointly promote the development of local business circle and increase the vitality of this region.

2, understand competitors products: if competitors are operating underwear, then you can consider running casual wear, professional wear or fashion clothes to join, so that the effect may be better.

3, understand competitor sales: This is especially critical.

Assuming that most brands in this region are in a state of being unsalable, how can you run the brand that drives the sales of the local business district? If most brands are well managed, you should squeeze in and follow suit with you. But if the sales of big stores are in a state of depression, you will not be able to increase the flow of people with your higher means.

Therefore, for every competitor's sales volume, we must have a thorough understanding and prevent it from becoming a loser.

4, know yourself: in fact, it is not easy for a person to understand himself; and it is not so easy for an operator to understand his own strength.

To succeed in the future, we must first understand from the positioning of our brand, gradually to VI, brand strength, product personality, strengths and weaknesses, financial strength and so on.

First of all, we should dare to dissect ourselves to find out the strengths and weaknesses of the businesses around you and lay the foundation for the analysis of local business circles and even the future dislocation business.

In addition, when exploring the bottom, it is better to carefully explore the operational area, staff quality and sales skills of the competitors, and even buy some products in the shop of the peer shop as customers, so as to get more useful information.

Although most shops are rented models, they need a lot of capital to build shops once they are determined. When the external environment changes, it can not be adjusted as freely as people, money and goods.

Therefore, the selection of shop position has become the first link in the marketing of store stores, which deserves the extra attention of every operator.