All The Chips Will Become A New Hot Spot, And Teenmix Will Play Together With Tmall To Raise Chips.

In May 21st, "Teenmix tide crowd promotion conference"

The signing ceremony of Tmall partners' strategic partners was successfully held in Shanghai.

The traditional shoe industry overlord BELLE's first line brand Teenmix and BELLE electric business executive team have reached a consensus with Tmall and Taobao public funding platform executives based on the deep cooperation of electronic business platform. BELLE electric business has officially become a strategic partner, and a shoe marketing company that subverts traditional sales mode has launched the business cooperation.

The above is Hu Chenrong, vice president of BELLE group, Li Chonggang, general manager of Tmall department store, and Yang Xiaochun, general manager of Teenmix business department.

Origin: Internet +, traditional brands rely on the Internet to raise chips.

"Teenmix tide product public chips start up meeting"

The successful holding of the company indicates that the traditional enterprises headed by the footwear giant BELLE group are increasing their deep cooperation with Tmall in the field of electric business, trying to create more channel influence on the electronic business platform by grasping the new business mode of the water test, grasping the opportunity of the Internet + era, and starting a new round of business mode pformation.

Hu Chenrong, vice president of BELLE electric business, said in an interview that the launch of this tide crowd promotion conference was actually initiated by B2C and C2B.

In the Internet business, BELLE will explore a wider path for traditional enterprises to embrace the Internet.

Congregation to achieve

Cooperation: BELLE electric business and Tmall platform have become strategic partners, Teenmix is the first choice.

Such a great deal of cooperation with ALI is the first time on the road of BELLE's electricity supplier.

This Teenmix brand's first public rush action is no accident. It is obviously the two olive giants of Tmall and BELLE who have thrown their olive branches to each other after careful consideration.

For this cooperation, Yang Xiaochun, general manager of Teenmix division, said: "Tmall is more of fashion, clothing, things, from cooperation, is very much in line with our needs.

And Fu Shixiang, director of Teenmix operations, also said: "when we are doing all the chips and tide products, we put forward a very important slogan is to achieve the designer's dream, and Taobao's crowd raising concept is also the achievement of personal dreams. The two match very well.

Li Chonggang, general manager of Tmall department store, also expressed optimism for the cooperation between the two sides: "choose BELLE group Teenmix, because they are the leader of the whole industry, and have a very strong influence and trust brand.

We believe that with the development of e-commerce, the traditional industries will embrace the Internet more closely. The growth space will be very good and the growth rate will be very good.

Innovation: real crowd raising, first buyer first benefit

The aim is to let buyers benefit first. Through the Tmall and Taobao crowd raising platforms, customers are no longer just consumers, they can also become partners of single tidal shoes and harvest certain investment returns.

In this way, the completion of crowd financing is not the end, but the starting point of product packaging. For customers, the success of product launch will not only yield investment returns, but also get a sense of accomplishment as a trend buyer.

In order to cooperate with Teenmix's tidal wave crowd raising project, Teenmix Tmall flagship store will add a new "shoe hall" special zone in 2015. On the one hand, it will serve as the main battlefield of the crowd raising project: display and dissemination activities, gather popularity and promote public funding; on the other hand, it will also serve as a platform for the sale of Teenmix tide shoes in the future, providing exclusive services for loyal fans of Teenmix tide shoes.

Change: D2C landing designer dialogue consumers, consumers decide the production line.

In April 10th, Teenmix launched the Teenmix fashion design competition, which is the prelude of this crowd raising cooperation.

The excellent works of this competition will directly participate in the crowd raising, and realize the direct communication between designers and consumers, and form a new mode of full participation and interaction between brand fans, designers and manufacturers.

And by accurately acquiring user needs, assembling designer's creativity, and combining Teenmix's leading large-scale production process, the most hot and hottest single product explosion has greatly improved the success rate of crowd financing.

By recruiting private experts to participate in the product design process, Teenmix set up a commercial operation platform that allows consumers to decide the production line. Finally, which product will be produced and which product will be listed, and it will no longer be decided by the brand itself and the buyer. Instead, the consumer will have the final say. The customer will have more options and customization rights, and the designer can also get some benefits.

Part of the design of Teenmix shoe design competition

Integration: offline big data + online big data, explore industry 4 together

BELLE group, the world footwear listed company ranked second in the market value of footwear industry group, access to hundreds of millions of consumer entities, online control of a large number of women's shoes data.

Therefore, it has unparalleled advantages in building the 4 strategy of customization and precision.

It is reported that five years ago, BELLE began to build a professional last shape database. Now this database has begun to take shape, and has been applied in production through professional software and 3D printing technology.

Similarly, Tmall has the largest online footwear big data of Ali platform to enhance the shopping experience of consumers. This cooperation means that the footwear big data on line and online will be integrated, and the two sides will be able to optimize the raw materials gathering and manufacturing process upstream of the supply chain, and promote industrial upgrading.

At the same time, the two sides carry out deep cooperation in all aspects of goods, supply and marketing to form a strategic partnership.

This BELLE electric business, Teenmix brand, Tmall, Taiwan and the three sides work together to really raise the chips. Once the new model is successfully launched, designers, producers, distributors and consumers will benefit from each other and create a new round of growth in the Chinese market.