Unscramble Underwear Industry How To Create "Fast Fashion" Business Mode Successfully

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It has become a hot topic in the underwear industry. So how can the domestic underwear brand successfully create the "fast fashion" business model? Next, let's discuss together to find a way to suit the Chinese characteristics of the underwear brand "fast fashion".

The concept of "fast", "fast" fashion and "fast" rhythm

Let's first understand what is "fast".

Because of the cultural differences between the East and the west, there are great differences in understanding of "fast", and the core elements of "fast fashion" of international brands are never mastered.

It is difficult to achieve the "fast fashion" operation mode with the mentality of making quick efforts.

To achieve fast fashion business mode, we must first do the following.

First, the concept of decision-makers has changed.

If you want to do it or you want to do it, you have to come up with specific plans if you want to do it, including consulting the company to plan, evaluate the project cycle and investment budget, and allocate the budget to each sub item, and improve the risk prevention mechanism. No matter what difficulties you encounter, you will stick to it.

Second, to achieve fast fashion operation mode, we must integrate high-quality resources to meet the demand.

We must have fabric research and development team and stable raw material suppliers, fabric research and development team executive ability and development ability to maintain a first-class level, with the shortest possible time to complete the sample development work.

Third, "fast fashion" is a keen eye and original idea to catch popular trends and popular elements.

The design team needs to be market-oriented, and the designer buyer team is the first requirement to realize the "fast fashion" business mode.

The team should not only have the design capability, but also have the ability to negotiate and sell the budget.

Fourth, the establishment of "fast fashion" mode requires teamwork to achieve the goal successfully.

The industry colleagues are very clear.

It is a chain industry, not only complicated procedures, but also many process links.

Similarly, the two fast fashion business models determine who is the first to depend on the pace of their pace.

Fifth, any mode needs people to realize. In the process of running "fast fashion" mode, the value of people-oriented is fully embodied. Talent and team are the key elements and the core software part of deciding whether to realize fast fashion mode.

The core value of underwear "fast fashion"

Under the market competition environment of product homogenization, one thing that underwear brands need to do is thinking, introspection and introspection.

In the face of competitors, what is the core value of our brand? How to create brand core value? This is a problem that many domestic underwear brand enterprises must think about.

Trademarks can be registered by everyone, and a truly valuable brand needs a process of experience.

The length of the brand life cycle is determined by its value. The value mentioned here is not price, but what can the brand bring to the consumers? Can it satisfy some consumers' long-term needs? This demand is dynamic and changing.

If one day, the brand design loses its direction and does not accurately shape the core value of the brand, then it will be replaced by the new generation brand. In the short run, it will lose its competitive advantage, and then the market begins to shrink, even if there is no more money to invest.

What is the core value of a brand? From the strategic planning of a brand, brand value includes product quality, brand culture, brand professionalism, brand personalization and brand uniqueness.

Brand core value is not a short-term behavior, but a long-term accumulation.

Around the core of the brand to create value, when consumers form brand dependence and loyalty, the value of the brand will rise to a certain height.

Brand value is built on quality. Brand value is created by consumers. Quality and reputation are the first. When consumers enjoy the value, consumers are also giving brand value, that is, recognition and loyalty.

Therefore, brand value is created by consumers, and the value of products that consumers do not recognize will not get brand value.

In a word, product quality is the source of the core value of a brand, and the failure of any brand is related to quality, because the quality problem has lost the trust of consumers, because the quality problem has lost the market, such a case is everywhere.

No consumer will do well because of the brand advertisement. The store of the brand is beautiful, but its quality is bad and it will continue to pay the bill.

Take domestic brands.

"And" Heng Yuan Xiang ", whether the old Shanghai people or the new generation of Shanghai people, mention these two brands are full of a sense of trust and ease.

As underwear products, though their styles haven't changed much, quality is their core value.

Underwear and skin contact directly, the fabric is soft and comfortable. Consumers are very concerned about fabric elasticity and sewing process. Even whether the trademark is soft or not will damage the skin.

Therefore, "fast fashion" should not only have a first-class designer buyer team, but also have strict and standardized operation process and management to ensure that the product materials should be distinctive, the process flow should be refined, and the products can withstand the test of consumers.

Fast fashion is a systematic project. Details determine success or failure.

"Fast fashion" is the mode, management is the hard truth.

Underwear brand to create a "fast fashion" business model also needs to strengthen internal management, management mode to be in line with international standards in order to ensure that the "fast fashion" mode of normal operation.

Borrow a proverb: what horse is saddled with.

Fast fashion mode is a horse, is a fast horse, to control this fast horse needs excellent riders, in the enterprise senior management is the rider.

So, how to be a good rider? First of all, the confidence and determination of riders are the key elements to achieve "fast fashion". The organizational structure and organizational process should match the "fast fashion" operation mode, and more importantly, a standardized management system and incentive mechanism should be established to create a healthy and harmonious organizational environment.

"Fast fashion" operation mode is an innovative mode of operation, copying foreign mode will cause water and water, we need to rely on professional advisory bodies to tailor a set of "fast fashion" operation model suitable for local development.

It takes patience and courage to create a "fast fashion" business model.

We should strictly follow the requirements, and make mistakes in the process. But we should be good at summarizing and rectifying, instead of negating and complaining, we must base ourselves on the long term, build the foundation of the brand with a long time, and accumulate the brand culture. A hundred years' business is not accomplished overnight. How can we see the rainbow without going through the wind and rain?

Quote from Miao Hongbing, founder of Beijing white collar brand, "white collar brands are not white-collar workers if they open 100 stores a year in the country."

He also said he would spend 50 years to mold and accumulate white-collar brand culture.

Therefore, if we want to create a "fast fashion" brand operation mode, we must first have the dream of 100 years of brand development, grasp the needs, grasp the fashion and create ourselves.