63 New Brands In Tokyo

In the global range, the mid-range fashion retailers are most active in expansion, accounting for 21%, followed by luxury retailers, accounting for 20%. Professional clothing retailer accounted for 16%, while coffee shops are continuing to expand their pace, accounting for 16% of their expansion. In the United States, the luxury industry accounted for 26% of the expansion, followed by mid-range fashion products, accounting for 20%, while professional apparel accounted for 14%.

According to the CBRE Group report, Tokyo is the fastest growing market in the world. The city, which is full of young women wearing Hello Kitty and cartoon costume, attracted 63 new brands last year. CBRE, a report entitled "global retail industry", pointed out that although Tokyo's economic turmoil and excise tax also increased by 8% in April last year, it did not prevent the strong momentum of Tokyo's retail leasing. The report tracked the behavior of several new brand target market expansion. Investigation and research Covering 164 cities in 50 countries. Last year, Toronto was the hottest market in the United States, and 25 international brands opened new stores here.

CBRE senior managing director Brandon Famous It is pointed out that changes in globalization, technology and demographic structure have had a huge impact on the retail industry. In many countries population structure Changes have led to changes in spending power and habits. Technological change also enables retailers to enter the market more quickly.

In addition, Famous said: "now consumers are more keen on tourism, which enables them to learn more brands and buy locally in advance, which has laid a good foundation for the brand to enter the expanding market. Chr (34)

American retailers have been the most active and fearless in entering the new global market. Last year, 26% of cross-border expansion was undertaken by US retailers, 41% of which expanded to Asia, 33% extended to Europe, and 12% expanded to the Middle East and Africa.

Second, Italy retailers are active, undertaking 14% cross-border expansion business, followed by British retailers, 11%, while French retailers account for 10%. Globally, 42% of retailers choose to expand to Europe, second to Asia, 39%, while 10% to Middle East and Africa, and 3% to North America.