Fitness Clothing Luxury Age Let Prices Rise And Rise Again

The form of sportswear market is very good.

According to NPD group's survey data:

In the first quarter of 2015, sales of sportswear increased by 9% in the United States.

As of October, the total market size was about $35 billion.

At present, there are not many high-end sports clothes available for women, but this situation will not last long.

Because some sports luxury brands are quietly entering the market, each brand wants customers to spend 300 or 400 dollars, or even more to buy a comfortable fitness pants.

But CalethaCrawford, a professor at the Parsons School of design in New York, shows that early education is indispensable for people to buy such expensive sports pants: as SoulCycle and PureBarre, the demand for luxury sportswear comes from the establishment of excellent fitness culture.

Women are very concerned about their image of doing cycling, yoga and Pilates, and they want to improve their social status through brand names. This may be one of the reasons why the major sports brands play a big role in women's playing cards.

Caletha Crawford shows that consumers will not spend so much money on buying a fitness outfit in addition to introducing fabric, fit or fashion aesthetics to customers.

She said, "I need to know why I have to pay so much for Lululemon."

But think of it this way: if you are a luxury customer, wear a skirt of 1500 dollars each, carry a Chanel bag of about 4000 dollars, and spend 250 dollars on Equinox fitness every month. Why do you wear the gym pants or the tights for the streets at weekends for only $100?

They also began selling some fitness suits that fit in with the trend. With the brand reputation they have built up for a long time, the price of tight pants is marked as $400, for example, Brunello Cuccinelli and Isabel Marant have launched the Designer Casual, which has a strong sense of design.

Trend research company Doneger Group

Roseanne Morrison said: "because of the emergence of some new brands, sportswear is rising to a level that we have never seen before.

In the next stage, fashion companies will also introduce functional sports brands and sell luxury fitness pants.

Charli Cohen launched the same name in 2013.

After graduating from Kingston University in 2012, the young British designer immediately joined the fitness fashion industry, because she believed that the science and technology sportswear was the next big hit.

She will spend a lot of money on the women in the evening dress as the target customers, because they want to wear the same fashionable and high quality clothes to the gym. At present, CharliCohen's tights, jackets and jackets are priced at more than $300.

But Charli Cohen never considered herself a mere sport brand, and she has always been making her designs look fashionable.

She shows that it is not simple to prove that she is a fashion brand, because you will be restricted by the style of the dress, and you can not be dressed by the stars to go to the red carpet.

At present, she is preparing for her next work, which will be exhibited in New York first and then on the T stage in London this autumn.