The Reasons For Zegna'S Earnings Data Or Online Sales

Ermenegildo Zegna, first of all, we need to make clear that this is a man's world about quality and style.

For a little boy on the streets of London, he may be able to dress up with colorful beans. But for a city man who wears a suit as a uniform, what happens in the dressing room is the Evolution instead of the Revolution revolution. Just like a senior stylist will not dress up the top executives as a cool pop singer, but on the basis of his identity, occupation and uniforms, he will fine tune the direction of "better" and make 42 points. This is exactly the value of Ermenegildo Zegna.

Yes, we are from Ermenegildo Zegna.

You can see the orthodox gentlemen, see men's hard, a long absence of health, which makes people forgive their improper strategy promotion and layout.

You know, no matter how times change, no matter how the trend changes, low key, introverted, gentleman, noble, hard gas, such a temperament of men, are not the majority of women in the hearts of the ideal type? Dress better than their fancy, beautiful flower beauty, look at it, can you eat?

Data show that as of 2014, Zegna group has 525 stores, including 298 outlets.

In 2015, the group will launch crucial strategic promotion in cities such as Miami, New York, Osaka and Tokyo.

In the past two years, the group has increased 200 employees.

The following is the group's 2014 earnings data: group net profit fell from 116 million 300 thousand in 2013 (about 154 million 700 thousand U.S. dollars) to 39% euros to 71 million euros (about 4 million 400 thousand U.S. dollars).

The profit before tax (EBITDA) decreased by 28% to 18 million 500 thousand euros (about 24 million 600 thousand US dollars) from 25 million 700 thousand euros (about 3418 US dollars) in 2013.

Sales fell by 4.7% from a year ago, from 1 billion 270 million euros (about 1 billion 690 million U.S. dollars) to 1 billion 210 million euros (about 1 billion 600 million U.S. dollars).

Exports continued to account for over 90% of the company's sales.

Despite the slowdown, China is still the main market of the group, followed by the United States.

For this, Chief Executive Officer

Emphasis is placed on the reduction of consumption in men's clothing in China and Russia.

We have responded to this situation, and we will continue to increase investment in direct retail stores and the wholesale business of large chain retailers in North America. "

Zegna said that since 2013, the company has completed the reorganization of the company's production through acquisition.

The controlling power of wool farms in new England area will expand the control of the whole industrial production process.

Earlier, in January 15, 2015, the Swiss central bank abruptly announced the cancellation of the euro exchange rate lower than the Swiss franc and reduced interest rates at the same time, resulting in the Swiss Franc soaring 41% against the euro and soaring all over the world by more than 15%. Therefore, Zegna had to reconsider the 2015 budget plan.

In order to restore the growth of the group in 2015, Ermenegildo Zegna Holditalia SpA, Zegna, will re negotiate the salary level with Italy workers working in Switzerland. It will also assess the global distribution and personnel size, and will not exclude the pfer of part of the increased cost to consumers.

In addition, Zegna believes that the group currently has more than 300 direct outlets with large scale and poor layout, and is relatively backward in online sales.

In fact, from the standpoint of a spectator, compared with other luxury brands, especially the activities in China, Ermenegildo Zegna is relatively low key. Of course, maybe Ermenegildo Zegna's style is like that. They just want to be a quiet man.